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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Man crashes car through store window, says he needs a beer

Police body cameras captured a chaotic scene at a Cleveland-area convenience store after a man drove his car through the front of the store and barricaded himself in a walk-in cooler. According to WJW, the Convenience Mart in Rocky River, Ohio, had just closed in the early hours of May 7 when a black Dodge Challenger barreled through the security bollards at around 40 miles per hour and crashed through the front window. Police arrived to find the car parked in the store with its hazards on, the store clerk trapped beneath debris, and no driver. The clerk told officers the driver got out, told the clerk that he needed a beer, then wandered into the walk-in cooler. Officers found the driver barricaded inside the cooler. A tense standoff ensued with the agitated, confused man, who dared the cops to shoot him. Police learned he was suffering PTSD-related issues from his military service and job with the Federal Protective Service. "The conversation he was having with the police was deranged, consistent with somebody who was going through a mental crisis," RRPD Chief Kelly Stillman told WJW. Eventually, an officer was able to use a taser on the man, who put up a fight but was eventually subdued. He faces charges that include DUI and reckless driving. Thankfully, the store clerk escaped relatively unscathed. His life was saved by a deli case that absorbed the impact of the car and sheltered him from falling debris. "Had the car been over a couple more feet, he was hurt, it could have been serious bodily injury, even possibly death. I mean that's a four, five thousand pound automobile coming at 30, 40 miles an hour. He was lucky, very lucky," said Chief Stillman. Related Video News Source: WJW Auto News Dodge cleveland challenger

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.