1973 Dodge Charger Rallye on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Somebody created a Dodge Challenger SRT Demon droptop

The Dodge Challenger SRT Demon is a vehicle built with one purpose in mind: going fast down a drag strip. Weight is the enemy when it comes to acceleration, and one surefire way to add weight to a car is to make it into a convertible. However, that’s exactly what one Demon owner decided to do to their Challenger. Motor Authority spotted this Plum Crazy Demon convertible conversion for sale online, and the dealer and builder even spilled a few details on the car itself. This particular conversion was done by Droptop Customs, a shop with experience, having previously converted a couple Challengers into convertibles for Shaq in Miami. However, ripping the roof off the 840-horsepower Demon is no small task. ThatÂ’s a ridiculous amount of horsepower to handle for a car that has lost a fair amount of structural rigidity from removing the roof. The Droptop Customs sales manager told MA about the changes that were made to make this build work. To begin, the frame rails were reinforced with 1x2-inch pieces of metal. Then, the shop added diagonally-mounted metal braces underneath to resist twist. Even more structural supports were added to the trunk, front and rear shock towers, and gussets were added to the bottom of each door to keep them from moving. Lastly, the shop boxed the connection of the front rails to the engine cradle. No specifics about weight gain were provided. There is one sad bit of news about this Demon, though. The dealer told MA that itÂ’s currently on consignment, despite being listed for sale on FCA dealership Cape CoralÂ’s website. ItÂ’s priced at an eye-watering $145,995. But the new owner wonÂ’t have to manually put down the top! ThatÂ’s right, itÂ’s powered, and itÂ’s supposed to take about 20 seconds to lower or raise into place while stationary. Somehow, the car has only 172 miles on it, so itÂ’s hardly been used. We have no photos with the top up, so youÂ’ll have to settle for top-down photos for now. It looks like a professional job through and through, and we actually dig the convertible look. Plus, who doesnÂ’t love Plum Crazy? 

Pondering the 2018 Dodge Demon and 2018 Honda Accord | Autoblog Podcast #521

On this week's Autoblog Podcast, Editor-in-chief Greg Migliore is joined by Associate Editor Reese Counts and, for the first time, Senior Editor, Green, John Beltz Snyder. We discuss the new 2018 Honda Accord dropping the V6, what the Dodge Demon means for FCA's future, and if Mercedes-Benz could sell a pickup truck in the US. Spend my money (your money, everyone's money) will be back next week. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #521Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown 00:00:00 - Intro + Demon 00:15:48 - Accord 00:28:48 - X-Class 00:43:10 - Outro Feedback Email – Podcast at Autoblog dot com Review the show on iTunes