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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.

Dodge Durango Hellcat teased in 'Fast and Furious' spot is real, headed to New York

The Durango Hellcat teased in a Dodge commercial appears to be the real deal, according to a report that surfaced Monday afternoon, and we could see it as soon as the New York International Auto Show in April. The horsepower Gods are smiling upon us.  Motor Authority says that a Dodge insider was able to confirm the existence of a Durango Hellcat, and suggested it will make its public debut at the New York show this spring. "Hellcat all the things" has become a bit of a meme, and it appears Dodge is either in on the joke, non-ironically committed to the concept, or maybe a little bit of both. A commercial FCA debuted to coincide with the release of the trailer of the latest "Fast and Furious" film gave us our first brief glimpse the new supercharged Durango SUV. Credit for the original find goes to the fine (and eagle-eyed) folks at Road & Track, who spotted the fender badge at approximately the 17-second mark in the embedded commercial. The tease left little to the imagination. The badge is shown prominently on the fender of the mystery vehicle, which isn't much of a mystery at all. It's a Dodge and it's not a Charger or Challenger; no need to overthink it.  Immediately after, the camera cuts to what is obviously a Durango silhouette, but we can't see a whole lot in the glare of its headlights.  It also makes sense from a product cycle perspective, as the Durango is well past the point where it has received its AARP card and we're not necessarily expecting a replacement. The three-row slot in FCA's lineup may go exclusively to Jeep once all is said and done.  We know (or have heard rumors) that other variants of the family SUV are in the pipeline, making it clear that FCA plans to milk the aging three-row for all it's worth. The Jeep Grand Cherokee, which rides on the same fundamental platform but with a shortened wheelbase, has already gotten the Hellcat treatment in the Trackhawk, so porting this engine over for three-row duty should be a snap.  More importantly, a mild facelift may accompany other updates to the Durango, which would conveniently explain why Dodge obscured the Durango's front end in the teaser.  If there's any downside to this, it's that FCA is going to run out of vehicles eventually. With the Ram Rebel TRX well underway and now this, there just aren't many vehicles left in FCA's various brand lineups that can physically accommodate a supercharged, 6.2-liter V8.  Hopefully they have Sawzalls. Related Video: