1969 Dodge Charger on 2040-cars

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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.