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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Stellantis says its 2021 performance has been better than expected

MILAN — Stellantis softened up investors ahead of its electrification strategy event on Thursday by flagging that 2021 got off to a better-than-expected start despite a chip shortage that has hit automakers worldwide. Stellantis, which was formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, faces an investor community keen to hear how it plans to come up with a range of electrified vehicles (EVs) to rival Tesla. At its "EV Day 2021" kicking off at 1230 GMT, Stellantis will disclose significant investments in electrification technology and connected software as it aims to be an industry frontrunner, it said in a statement. In April, Chief Executive Carlos Tavares said it would offer low-emission versions — either battery or hybrid electric — of almost all of its European models by 2025, and they should make up 70% of European sales and 35% of U.S. sales by 2030. Stellantis, the world's fourth-biggest automaker, has 14 brands in its stable, including Jeep, Ram, Opel, Fiat, Peugeot and Maserati.   Stellantis EV Day coverage: Dodge will launch the 'world's first electric muscle car' in 2024 Fully electric Ram 1500 will begin production in 2024 Jeep will have 4xe plug-in hybrid models across the lineup by 2025 Stellantis teases mystery electric Chrysler concept Stellantis previews 4 electric platforms: Here's how they'll be used Fiat says all Abarth models to be electric from 2024 Opel Manta E will be the electric revival of the classic German coupe Stellantis says its 2021 performance has been better than expected   At a similar EV strategy event last week, French rival Renault announced that 90% of its main brand models would be all-electric by 2030, whereas previously it had included hybrids in its target. Germany's Volkswagen, the world's second-biggest automaker after Toyota, expects all-electric vehicles to make up 55% of its total sales in Europe by 2030, and more than 70% of sales at its Volkswagen brand. Stellantis said its margins on adjusted operating profits in the first half of 2021 were expected to exceed an annual target of between 5.5% and 7.5%, despite production losses due to a global shortage of semiconductor supplies. Stellantis shares listed in Milan were down 2.6% at 0920 GMT, underperforming the broader European car index. Bestinver analyst Marco Opipari said Thursday's news was positive but that the stock was suffering from profit taking as it had moved up about 20% since the end of April.

One Lap of America, with three times the madness

Instead of celebrating last weekend face down in a sombrero full of tequila-spiked OJ and a few lime wedges, 71 racing teams with one set of tires each and no support crews began Cinco De Mayo — and this year's 35th running of the One Lap of America — by hitting the wet skid pad at Tire Rack's headquarters in South Bend, Ind. There were Porsches, Vettes, Camaros and BMWs galore. There was a Miata, a vintage NSX, a Honda S2000 and even an old VW Rabbit. There were GTIs, the odd Evo and, oh yeah, six Toyotas, a couple of Vipers and a couple of GTRs. When the skidding stopped, a 2011 BMW 1M emerged triumphant and led the pack out into the heartland, where it will spend 5,000 miles this week hitting road courses, dragstrips and time trials at tracks as far west as Denver, as south as Fort Worth and then New Orleans. From there, it will barrel north through Mississippi, Alabama, Nashville, Kentucky and back home again to Tire Rack in Indiana. Twenty events, eight venues, with a three-hour window for each event. It's a nonstop, no-sleep, one-week road trip comprising 150-ish friends and brothers, partiers and pro racing drivers, spouses and other family-member combo packs. Some will never speak to each other again, some might end up divorced, some might get married. All of them are nuts. I know this because I made three laps. Three laps I will never forget.LAP ONE: 1984 Vehicle: 1984 Dodge Van Team #0: Jean Lindamood (Jennings), Walker Evans, Parnelli Jones I was present for the inaugural 1984 One Lap of America because I worked at Car and Driver back then and so did Brock Yates. He was the guy who came up with the clandestine, illegal, unsanctioned Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash from Connecticut to Redondo Beach, Calif. It ran five times in the 1970s, with Yates joining Dan Gurney in a Ferrari Daytona for the second run. They won, Gurney insisting that "at no time did we exceed 175 miles per hour." One Lap was born of Cannonball nostalgia (read: Brock was bored), and I was beyond game for it. After securing a van from Dodge and two giant decals for the van sides, along with $5,000 in sponsorship from local Detroit Stroh's Brewery, I coaxed my friend, nine-time Baja 1000 winner Walker Evans, into running One Lap by suggesting he didn't have a hair on his ass if he refused. Then I suggested that if he didn't get his best friend and longtime road trip buddy, Parnelli Jones, to go with us, I would actually have to drive the van, too.