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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler recalling 644k more Dodge Durango and Jeep Grand Cherokee SUVs over brakes

Early last month, we reported on Chrysler issuing a preemptive, proactive recall for about 25,000 units of the Jeep Grand Cherokee and Dodge Durango. The issue revolved around a brake system that wasn't causing any actual problems, but delivered an unsatisfactory brake feel, so Auburn Hills called in a good 25,000 of SUVs around the world, including 18,700 in the United States.
Now Chrysler, having apparently determined that the brake problem on its sport utes is actually much bigger than it initially realized, has drastically broadened the scope of the recall. As a result, the National Highway Traffic Safety Administration has issued a recall for precisely 655,354 examples of the Grand Cherokee and Durango, covering the 2011 through 2014 model years. In addition, Chrysler is recalling 42,380 units in Canada, 21,376 in Mexico and 159,685 overseas.
The problem which Chrysler found revolves around the brake booster, whose center shell has been found to be subject to corrosion, allowing water to get into the brake system. That water in turn could freeze, preventing the brakes from working as well as expected.

Stellantis urges owners to fix Takata airbags after another fatality

Stellantis this morning is emphatically urging owners of older Dodge and Chrysler models equipped with recalled Takata airbags to park their cars until they can have recalls performed after the company on Friday confirmed a third fatality. The company's statement includes instructions for owners and follows this article in its entirety.  This comes just six weeks after the brands comprising the former FCA business unit urged customers to park their cars after two fatal incidents involving defective Takata airbags prompted Stellantis to issue a do-not-drive order for the 2005-2010 Dodge Charger, Magnum and Challenger, along with the Chrysler 300. The company is warning any customers who have not yet had their vehicles inspected in accordance with previous recall campaigns to park their cars until they are able to do so. This order covers more than 275,000 vehicles on the road.  No new recall has been initiated to address the faulty airbags as all of the vehicles in question are within the original population of the massive 2015 campaigns carried out by virtually every major automaker. Industry supplier Takata's airbag inflators have been identified as the cause of more than 30 fatalities when moisture caused them to explode rather than deploy normally in a collision.  Here is the full statement from Stellantis: December 19, 2022 , Auburn Hills, Mich. - FCA US LLC urges owners or custodians of certain older-model Dodge and Chrysler vehicles with unaddressed Takata driver-side air-bag recalls, to immediately stop driving them and contact the Company to obtain the required repair – free of charge. We strongly reiterate our previous warning, having confirmed a third Takata-related fatality involving this population of vehicles. They are equipped with Takata air-bag inflators whose chemical properties may deteriorate over time, particularly if exposed to hot, humid climates. Such conditions may cause the inflators to rupture on deployment, scattering razor-sharp debris capable of causing serious injury or death. “Time is a critical element here because the risk increases with each day these air-bag inflators go unreplaced,” said Tom McCarthy, global head of Technical Safety and Regulatory Compliance at Stellantis. “We have the parts, and the service is free.