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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

The Dodge Challenger plays its trump card: all-wheel drive

Perennially stuck in third place behind the Ford Mustang and Chevy Camaro in sales and enthusiast comparisons, the Dodge Challenger is doing something unconventional for a muscle couple. It's adding all-wheel drive. It's a new feature for Detroit's pony cars – none of the three have ever had it – and it could be a game-changer. Called the Challenger GT, the Dodge launches this winter for a starting price of $34,490. The Challenger GT comes with the Pentastar 3.6-liter V6 rated at 305 horsepower and 268 pound-feet of torque. It teams with an eight-speed TorqueFlight automatic transmission and is estimated to get 18 miles per gallon in the city and 27 mpg on the highway. An FCA spokesperson said no manual transmission or V8 models will be offered on the all-wheel-drive Challenger. It will be on display in January at the Detroit auto show. View 8 Photos All-wheel drive is a widely expected addition for the Challenger. The coupe shares underpinnings with the four-door Charger, which offers an all-wheel drive variant and the cars have similar powertrain offerings (the AWD Charger is also V6 and automatic only). Naturally, the Challenger borrows the Charger's AWD system and during regular driving conditions, the front axle disengages and full torque goes to the back wheels, allowing the Challenger to function as a rear-wheel drive car. It automatically goes back to AWD when more traction is needed. Handling is also fortified with a vehicle dynamic control system. Conversely, the electronic stability control has three modes and can be switched off for drift-happy enthusiasts. The GT has features familiar to other Challenger and Dodge owners, including an 8.4-inch touchscreen radio, Performance Pages (accessible through the Super Trak Pack button), and paddle shifters. A Sport Mode changes shift points to improve acceleration. It all rolls on 19-inch wheels wrapped in all-season rubber. The exterior gets a hood bulge, LED head- and taillights, and a decklid spoiler. The Challenger GT also offers a $995-interior package different than RWD models, adding Nappa leather, Alcantara suede seats, a nine-speaker Alpine audio system, performance steering wheel, and more. All of that is just window dressing. It's all-wheel drive that could be a difference-maker for consumers. The Challenger won't likely be able to take down the Mustang, which will finish 2016 as the pony car sales king.

2018 Dodge Challenger Demon, 1970 Charger become Lego cars

As much as we all would have loved to buy one, Dodge made sure that it wouldn't be easy for everyone to own a 2018 Dodge Challenger SRT Demon. It was only built for one model year, with a total of 3,000 units, and the last one was built last summer. And even if they were still available, each one started at just under $85,000, a substantial chunk of change. But thanks to Lego, there's a comparatively cheap way to get a new Demon: in tiny brick form. The toy company has added another kit to its Speed Champions line featuring a yellow Challenger Demon. Since the Speed Champions cars are quite small, it's a somewhat rough facsimile of the car, but it's still instantly recognizable. It's blocky, it has a big hood scoop and fat fender flares. It also has two sets of wheel covers to customize it. This kit has an advantage over a real Demon, too: it comes with a second car. The other one is a 1970 Dodge Charger in black. This is an even more faithful rendition, thanks in part to the real car's ruler-straight lines. It doesn't have customizable wheels, but you can choose whether to leave it stock, or stick on a little replica of a supercharger and hood scoop that poke through the hood. It ends up looking like Dominic Toretto's Charger from The Fast and the Furious. Besides the second car, the kit features a drag strip starting tree. It doesn't light up, but it does have a slider on the back that lifts up each set of colored bricks as it's pressed down. So you can have little drag races with the two cars. In total, everything is built with 478 pieces, and it will cost you $29.99. The kit is available now wherever Lego kits are sold, and even at the Dodge merchandise website. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.