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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

2021 Dodge Durango SRT Hellcat is here to be the king of all SUVs

This was inevitable, right? The 2021 Dodge Durango SRT Hellcat has arrived, and Dodge hasn’t held anything back. FCA has essentially taken its lovely Hellcat engine and dumped it into the largest SUV it sells. Cheers to that. Power from the 6.2-liter supercharged V8 is rated at 710 horses and 645 pound-feet of torque in this application. It has 3 extra ponies beyond the traditional 707-horsepower version, and thatÂ’s probably just so Dodge can call it the most powerful SUV in the world, eking by the Jeep Grand Cherokee Trackhawk that has 707. The Durango Hellcat will crack off a 3.5-second 0-60 mph time and hit a top speed of 180 mph, assuming youÂ’re brave enough to take it there. The 0-60-mph time is 0.9 second quicker than a non-supercharged Durango SRT. Dodge pitted the two against each other on a 2.1-mile road course, and the Hellcat completed the lap 1.5 seconds quicker than the base SRT. All the shifting continues to be handled by an eight-speed automatic transmission. Of course, Dodge is also giving the Durango SRT Hellcat more braking and more suspension to handle the extra power. The upgraded suspension is tuned to be more comfortable in Auto mode and offer better handling in Track mode with less roll, less understeer and better rebound control. This is thanks to newly tuned shocks and stiffer top damper mounts. The brakes are upgraded to massive Brembo six-piston calipers in front and four-piston calipers in the rear. They clamp onto vented rotors at all four corners (15.75 inches in front and 13.8 inches in rear). Tires are 295-square, which is the same size as the regular SRT. You can choose between all-season or summer Pirelli tires. 2021 Dodge Durango SRT Hellcat View 17 Photos SRT says it tailored the Hellcat engine to the Durango to make sure it could handle sustained track use. It has a unique cooling circuit for the charge air coolers thatÂ’s designed to keep air going to the engine cooler than 140 degrees. The lower front fascia hides a “cold-air scoop” where the Durango pulls air in from. ItÂ’s all spit out through a new exhaust system thatÂ’s definitely going to be loud as hell. Dodge says it features a 260 mm X-pipe, which is the largest in the SRT lineup. From a styling standpoint, the Hellcat stands out from its brethren without looking too ostentatious.