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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.

Junkyard Gem: 1981 Dodge Challenger

The first Dodge Challenger was an E-Body sibling to the 1970-1974 Plymouth Barracuda, and it was a pure Chrysler product with either Slant-6 or V8 power. Then stuff happened and the Challenger name went away for a while, returning in 1978 on a rebadged Mitsubishi Galant Lambda. For 1981, the Challenger got an updated body, and that's what we've got here in a Denver-area self-service wrecking yard. Chrysler was selling lots of Mitsubishis by the early 1980s, including the Colt econobox, the Dodge Ram 50 pickup, and the Plymouth Arrow truck. The Challenger's Plymouth-badged sibling was the Sapporo. This one had a bunch of late-1990s receipts from Los Angeles-area shops, and a check of the VIN on the California smog-check database shows that it last passed the Golden State's emissions test in 1997. Did it drive to Colorado 20 years ago and then sit until a few months ago? There is no easy way to know. Early Mitsubishi-built Challengers could be had with a 1.6-liter four-cylinder engine, but in 1981 the only engine choice was the Astron 2.6 four-banger, rated at 105 horsepower. Members of the Astron 2.6 family powered everything from Dodge Aries-Ks to Mitsubishi Starions in North America, and production continued nearly into our current century for Chinese-market trucks. Not many miles on this car, and no rust. The Index of Effluency-winning team at the recent Colorado 24 Hours of Lemons race grabbed a few bits from this car for their somewhat related 1976 Plymouth Arrow, but otherwise it appears that this rare classic may go to the crusher more or less intact. It's a lightweight, rear-wheel-drive coupe with decent power (for its era) and a 5-speed manual transmission, but there's just not much of a following in Colorado for these cars. I see the occasional Sapporo or Challenger during my junkyard travels, but the numbers have declined in recent years. Soon they will all be gone. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Junked 1981 Dodge Challenger View 26 Photos Auto News Dodge Automotive History Coupe Performance