2014 Dodge Challenger R/t on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Watching a 2010 Dodge Challenger become a Plymouth GTX is a restomod education

We cover a lot of restomods, many of them one-off SEMA show cars and low-volume builds from professional shops that sell for hundreds of thousands of dollars. Autoevolution tells the story of Steve Mirabelli, who creates Mopar restomods as a hobby when home from his day job as a NASCAR Sprint Cup car builder for Hendrick Motorsports. Working on his own, the stuff we've seen from Mirabelli so far deserves to sit at the same table as Kore and Ring Brothers. First he spent four years turning a 2006 Dodge Charger SRT8 into a 1968 Dodge Charger, the cardinal feat being the proportions; many builds leave the modern Charger's thick sides uniting a nosecone and high Daytona wing. Mirabelli didn't let himself off so easy, finding a '68 Charger abandoned in a field to lay over the '06 chassis, then working the proportions — such as adding 11 inches to the wheelbase — so that the 20-inch wheels look like they could have been stock fitment in '68.    His current build is recasting a 2010 Dodge Challenger R/T into a thid-gen Plymouth GTX, May 6 representing two years since the first video documenting the process. These videos are another highlight. For anyone who's ever wanted to see every step in how the professionals turn classic cars into modern monsters, Mirabelli's criminally under-watched YouTube channel is the place to go. There are 43 videos so far on the GTX transformation, with Mirabelli taking time to explain and demonstrate his thought process and methods every step of the way. It's an online course in restomodding, maybe the perfect final binge before returning to our outdoor lives.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

FCA seeks partner to keep building Dodge Dart, Chrysler 200

Mere weeks after FCA announced it was shutting down production of the Dodge Dart and Chrysler 200, new hope emerges to give the sedans a stay of execution. Speaking at the Geneva Motor Show last week, Sergio Marchionne said that the company was looking for a partner "who is better at it than we are and who has got capacity available" in order to continue building the models on its behalf. "There are discussions going on now," said Marchionne, according to Motor Trend. "I think we will find a solution. We continue to talk. It's both a technical solution and an economic one. We need to find a solution that works economically." Contracting vehicles to be manufactured offsite is more common practice among European automakers than it is with American ones. Chrysler's former patron Mercedes, for example, has the G-Class built for it by Magna Steyr in Austria, the A-Class by Valmet in Finland, and the R-Class by AM General in Indiana (even though it's no longer sold in the US). This arrangement would, on the surface at least, appear more similar to the deal that Toyota struck with Mazda to build the Scion iA, drawing on the contractor's expertise and capacity to build the small sedan on the client company's behalf. Only rather than basing a new model on one of the partner's existing ones, this deal would ostensibly continue building FCA models on FCA platforms using FCA components. We'll have to wait to find out with whom FCA strikes up the manufacturing deal, but we wouldn't be surprised to see Marchionne turn to a partner he already knows. The company is, after all, at the center of an intricate web of joint ventures and manufacturing contracts. The Fiat 124 Spider, for example, is built by Mazda. The Fiat Sedici that preceded the 500X was built by Suzuki. Models like the Dodge Stealth and Eagle Talon were built in Illinois at the Diamond-Star Motors joint venture before Mitsubishi took it over altogether. And Dodge continued selling the Mercedes-made Sprinter long after DaimlerChrysler split. The Ram ProMaster, though built by FCA in Mexico for the North American market, stems from a partnership in France with PSA Peugeot Citroen. And the ProMaster City is built in a joint-venture plant in Turkey, from which it's also sold by GM as an Opel in Europe and a Vauxhall in the UK. With all those deals coming and going, after all, what would one more add to the complexity?