2014 Dodge Challenger R/t on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

I sold my Viper, but the memories I'll keep

The following is written by auto industry veteran Tow Kowaleski. The words are his own, but the memories now belong to everyone thanks to his willingness to share. If you're an industry veteran with a story to share, contact us at tipsATautoblogDOTcom.
It became the flame that started the fire of belief in the next life of Chrysler.
I just sold a car. Nothing new. Millions do it every day. But my car was a 1995 Dodge Viper, so maybe it was a bit more unique since just 12,000 were built. And like others selling a car that's been a part of the family for close to 20 years, this was a confluence of emotions for me. I was sad to see it go, but happy to have the cash and one less big, shiny, under-utilized object in my life.

Viper fans are at the Nurburgring to reclaim production-car speed record

With the outgoing generation of the Viper, Dodge missed a fabulous opportunity to set another Nurburgring lap record. The company did it, twice, with the previous-generation Viper ACR, but never went back with the latest ACR, and it definitely won't now that the car is being discontinued. This is why a group of Viper fans began fundraising back in January to take ACRs to the 'Ring for one more shot at glory. And, right now, that group is in Germany preparing for the attempt. The team made it thanks to support from GoFundMe donors, and sponsorship from Kumho Tires and Prefix, a design and prototype company based in Michigan. They're using two Viper ACR GTS-R commemorative-edition cars, which are appropriate for competing track cars since they have the same white-with-blue-stripes color scheme as Dodge's old Viper GTS-R racecars. The cars are supplied from ViperExchange and BJ Motors and equipped with Kumho Ecsta V720 tires. According to the group's Facebook page, the team has been practicing since Wednesday, July 19. A video posted today highlighted that the only mechanical issue so far has been an overheating problem that was solved with a new thermostat. Each car is running a different suspension setup for practice - one soft, the other hard - and they'll adjust them as needed. The plan is that both cars will use the same setup on the record attempt. To claim the record without any argument will require beating the 6:45.9 time set by the Nio EP9 electric car. Right behind it is the Radical SR8LM, which is technically street-legal, but not really a street car. It set a time of 6:48. As for true street cars with gasoline engines, the target the Viper team will really want to beat is the Lamborghini Huracan Performante, which pulled off a time of 6:52. You can track the team's progress at its Facebook page. Related Video: Image Credit: Dodge Auto News Motorsports Dodge Coupe Performance Supercars dodge viper acr nio ep9