2012 Dodge Challenger Srt8 392 on 2040-cars

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Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Dodge supercharges the national anthem with 8,950 horsepower

With a video titled "Let Freedom Rev," Dodge teases its upcoming lineup for the 2021 model year, all of which will be fully revealed on July 2. We'll have all the details for you on that day, but there's some interesting news to glean from an accompanying statement from Tim Kuniskis, who serves as the head of Dodge and SRT. “The sound of a screaming supercharged HEMI is so distinctive that this teaser video doesnÂ’t need a single image ... if you know, you know. Tune in July 2 to celebrate with Dodge the pursuit of life, liberty and 8,950 horsepower.” Reading between the lines, it seems that Kuniskis is saying the total horsepower figure for the entire 2021 Dodge lineup will equal 8,950 ponies. Draw your own conclusions, but that cryptic statement's focus on power ought to be enough to get enthusiasts excited for more. The video may be short on moving pictures, but its soundtrack is the star. The "Star-Spangled Banner," that is. This particular rendition of the U.S. national anthem was produced using sounds of Dodge's high-performance lineup, complete with engine revs, upshifts, downshifts and plenty of supercharger whine. Check it out above, and stay tuned for more. Related Video: