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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Speedkore AWD twin-turbo Carbon Charger, best birthday gift ever

The backstory the Speedkore Performance AWD twin-turbo Carbon Charger teased a couple of weeks ago might be cooler than the car itself. Alan Palermo commissioned the carbon-fiber-bodied Dodge Demon Speedkore brought to SEMA last year, the one that supplanted the 6.2-liter Hellcat V8's supercharger with twin 6875 Precision Billet T4 turbos. That blasted the Demon's usual 840 horsepower up to 1,400 hp at the flywheel, 1,203 hp at the rear tires, good for an 8.77-second quarter-mile time at 162 miles per hour. Palermo's older brother remarked, "He liked the car but was more of a four-door guy," so Alan commissioned the AWD Carbon Charger as a 65th birthday gift for his sibling. Speedkore worked with Magnaflow on the sedan, starting with a 2019 Charger Pursuit as a base. The Wisconsin tuner secured a 2020 widebody Charger from Dodge, then 3D-scanned the bodywork to create the molds reproducing most of the sheetmetal in pre-preg carbon fiber. The hood, bumpers, fenders, rockers, rear spoiler, and rear diffuser are all fashioned from the lightweight stuff.  Beyond those Precision turbos laid in by Gearhead Fabrications, Speedkore installed a custom upper plenum, Boost Leash C02 progressive boost controller, custom Thitek heads, a Fore Innovations triple-pump fuel system feeding Injector Dynamics 1,700-cc injectors, and custom HP Tuners engine software calibration. Test results showed 1,525 hp at the crank when running 26 pounds of boost.  Hellraiser Performance engineered a new transmission working an FTI torque converter at one end and a carbon fiber driveshaft at the other. Instead of fortifying an off-the-shelf AWD system, Traction Products supplied a custom transfer case machined from billet shunting power to a set of Bogart Competition Series wheels wearing Mickey Thompson ET street rubber.  Speedkore fitted last year's Demon with a front-exit twin exhaust, with a single opening on each front fender, and left the rear bumper cutouts for the traditional exhaust empty. With the Carbon Charger sedan more of a family guy, Magnaflow sorted out a quad-pipe front-exit exhaust with two openings on each front fender, and ran a three-inch stainless steel Competition Series exhaust to the rear. The driver can switch between the two, the latter version providing a "moderate interior sound."  The folks at Speedkore say they'll keep tweaking the Carbon Charger after the show to get it right for the senior Palermo. We say, "Happy birthday, sir. Enjoy."

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.