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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Plymouth Rapid Transit System muscle car concepts going to auction

Over the past decade, Chrysler has built a reputation for amazing custom concept cars based on production vehicles for the SEMA Show and the Easter Jeep Safari. But the company's customization tradition has much deeper roots that include this collection of muscle car concepts headed for Mecum's Indianapolis auction this May. The collection includes three Plymouths that were featured in the traveling display called the Plymouth Rapid Transit System, and a Dodge that appeared at the 1969 Chicago Auto Show. The possible crown jewel of these cars is the 1971 Plymouth Road Runner, and that's simply because the car is completely unrestored with just 1,300 miles on the odometer. Apparently the owner of the shop that built the car for Chrysler got it back after the Rapid Transit System tour ended and took care of it until he later sold it to the late Steven Juliano, whose estate is now selling this collection of cars. Like all of these cars, modifications were mainly visual, but they were extensive. A custom nose and headlight lenses were fitted that added six inches of length, according to Mecum. The car's bumpers were removed completely, as were the external door handles. Recessed hood scoops were added to the hood, and the trunk lid was lowered by four inches to create a rear wing. The taillights were given red, yellow and green lenses like traffic lights. But the best additions were molded Road Runner head marker lights. The interior is mostly unchanged, and the engine is a stock 383-cubic-inch V8 with an automatic transmission. It also has power steering and brakes and the Plymouth Road Runner horn, which makes a "Beep! Beep!" sound like the cartoon the car is named after. 1970 Plymouth Duster View 12 Photos Then there's the 1970 Plymouth Duster in the collection with arguably the best paint scheme. It's bright green with groovy "DUSTER" lettering on the hood and various contrasting panels. It's actually the second scheme the car used, as according to Mecum, the car was built for the 1970 tour and then redesigned for the 1971 tour. The paint is matched with color-coordinated wheels and blue and green floral pattern floor mats. There are unique body changes, too, such as the custom headlight housings, functional brake air ducts up front, fake extractor vents above the rear window, racing-style fuel cap and rectangular exhaust. Mechanically, it has a stock 275-horsepower 340-cubic inch V8 and four-speed manual transmission.

Dodge to reveal Hellcat-powered Challenger in Detroit?

On top of all the other performance car debuts slated for next week's Detroit Auto Show, we might be able to add one more to the list - the new, supercharged Hellcat V8 from Chrysler. According to new reports, the rumored 640-horsepower mill is likely to cross the Motor City stage in the engine bay of a Dodge Challenger.
As AllPar points out, though, there may be more news than just the fire-breathing engine. While we've seen spy photos of the Hellcat testing under the hood of the current Challenger, there's a very fair chance that it won't arrive until the muscle car is refreshed later this year. The question now is whether that refresh will be shown off alongside the new engine in Detroit, or if it'll be saved, perhaps for the New York Auto Show.
Other details dug up by AllPar include potential transmissions for the supercharged engine - the Mopar-minded site is expecting an eight-speed automatic or a Tremec six-speed manual. Prices, meanwhile, could be in the same elevated range as the Chevrolet Camaro Z/28, at $70,000 to $80,000.