2010 Dodge Challenger R/t on 2040-cars

Auto blog

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Stellantis axed the SRT engineer team, but performance isn't going away

Stellantis has broken up the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat, but the situation isn't as dire as it sounds. The newly-formed company assigned SRT's former engineers to different positions, where they'll continue to make hot rods. "All of the core elements of the SRT performance engineering team have been integrated into our company's global engineering organization," a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT's personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products. Previously, SRT operated with a high degree of independence. Don't get too excited. Her statement does not necessarily mean that Citroen will begin building cars powered by the Hellcat engine, though a C3 Chat D'enfer sounds absolutely epic. Technology transfer will likely be limited to fields like aerodynamics and thermal management, and the design department might learn a couple of neat new tricks. Dodge will still move forward with the development of its next SRT-branded cars; the decision to dissolve the SRT team will not affect future models, according to the spokeswoman. Whether they'll be powered by a V8 is up in the air, because company boss Tim Kuniskis warned that regulations are killing the eight-cylinder engine. Similarly, Jeep will continue designing high-performance models, like the Grand Cherokee Trackhawk. What changes is that the model will be developed and designed by a group of engineers and designers from Jeep, not from SRT. SRT is dead, but performance isn't going away. SRT's demise nonetheless marks the end of an era for Chrysler. The division traces its roots to 1989, when some of the company's brightest minds were brought together to develop the first-generation Dodge Viper. It merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004. SRT has operated as the carmaker's in-house tuner since, its resume includes a diverse selection of cars ranging from the Neon SRT-4 to the 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011. Fiat-Chrysler Automobiles (FCA) axed the SRT brand in 2014 but kept the name and the development team. Related video:

Last call for Chrysler 300C, Dodge Charger, Challenger: Get your orders in by July 31

We’ve known for a while that the Dodge Challenger and Charger, along with the Chrysler 300C, were going away, and we now have a production end date for the long-running trio of big cars. Earlier this week, we learned that the order books for all three will close at the end of July, ahead of closing production at the end of the year. The 300C has been around since the 2005 model year and has been on sale relatively unchanged since 2011. Chrysler has updated the powertrain choices and technology over the years, but the car we see on sale today is nearly identical to the car we first saw when President George W. Bush was in office. Though it shares a platform and some underlying engineering with the Dodge Charger and Challenger, Chrysler hasnÂ’t gone to the lengths that Dodge did to give the 300C a proper sendoff. Dodge pulled out all the stops with its large cars, offering a series of “Last Call” models highlighting the carsÂ’ power and history. That said, Chrysler did release a limited-production 300C for 2023 that offers a 6.4-liter Hemi V8. ItÂ’s held to 2,000 units and doesnÂ’t have the swagger that DodgeÂ’s cars bring, but there are a few reasons to be excited about the final 300C. With 485 horsepower and 475 pounds of torque on tap, the car can reach 60 from a standstill in 4.3 seconds and run the quarter mile in 12.4 seconds. Those are serious numbers for any car, let alone one that feels like a Barcalounger on wheels. Other upgrades for the final 300C include a 3.09 limited-slip differential, an active exhaust system, and active suspension. If the 300C speaks to you in a way that other rolling sofas donÂ’t, itÂ’s likely too late to grab a limited-production car, but Chrysler is offering the standard 300 — for now.