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2021 Dodge Durango lineup gets price increases

The 2021 Dodge Durango is another example of Dodge's profitable specialty — minor exterior visual changes that bring outsized improvements, easily identifiable interior updates that elevate the cabin experience, and a whopping chungus engine at the top of the lineup. For 2021, the Durango wears Charger Widebody cues outside plus a new rear hatch spoiler, a new Tow N Go package for the Durango R/T, and a redesigned, driver-focused interior with an 8.4-inch or 10.1-inch touchscreen. Prices go up across the lineup. Next year's Durango SXT RWD starts at $33,260, after the $1,495 destination charge, which is $970 more than in 2020. At the top end, the limited-run Durango SRT Hellcat starts at $80,995, an $18,000 jump over the current top of the line, the Hellcat-less SRT that picks up a "392" badge to signify its new position. Below those two are nine more models in rear- and all-wheel drive. Price for the whole range with the differences to 2020 are: Durango SXT RWD $33,260 ($970) Durango SXT AWD $35,860 ($970) Durango GT RWD $37,460 ($970) Durango GT AWD $40,060 ($970) Durango R/T RWD $46,800 ($910) Durango R/T AWD $49,400 ($910) Durango R/T AWD Tow N Go $54,395 Durango Citadel RWD $49,300 ($1,535)  Durango Citadel AWD $51,900 ($1,535) Durango SRT 392 AWD $64,490 (No Change) Durango SRT Hellcat AWD $82,490 If the Citadel price raises eyebrows, it's because Dodge reworked the model to stand out as the clear luxury buy above the R/T. It appears Dodge eliminated the Citadel trim currently priced below the R/T, which is $4,810 less than the 2021 Durango Citadel. The carmaker rebranded this year's Citadel Anodized Platinum, priced above the R/T, as the Citadel. The higher price pays for driver and front passenger seats that add leather and standard ventilation to the heating function, a suede headliner, the 10.1-inch touchscreen with Uconnect 5 as standard with TomTom navigation, and driver assistance and safety features like adaptive cruise control, blind spot monitoring, forward collision warning with active braking, and lane departure warning as standard. Those latter two features and some others can't be had on this year's model. Dodge has also thrown in the Trailer-Tow Group IV, a $1,195 option presently. The group installs an integrated trailer brake switch, heavy-duty engine oil cooler, Class IV hitch receiver, rear load-leveling shocks, full-size spare tire with the Class IV trailer receiver, and integrated brake controller.

1985 Dodge Omni GLH | eBay Find of the Day

Cars from the 1980s weren't exactly known for performance. The muscle car days had ended a decade prior, and computer controls and precision engineering standards were still in their infancy. But that doesn't mean the decade was a complete loss for automotive enthusiasts. For proof, take a look at this 1985 Dodge Omni GLH that's currently for sale on eBay. Carroll Shelby's affiliation with Ford was in hiatus (and under litigation in court), but the legendary tuner wasn't content to sit around and do nothing. Shelby turned to Dodge right around the time that the American company was dipping its toes into turbocharging. The partnership led to several interesting vehicles, but perhaps none of them were as unexpected as the Shelby-modified Omni hatchback. The '85 GLH you see above is powered by a turbocharged 2.2-liter four-cylinder engine that sends 146 horsepower to the front wheels through a five-speed manual transmission. These days, that might not sound like a lot of power. But when you consider that the base LG4-code 305-cubic-inch V8 in the Chevy Camaro Z28 spun out 155 hp that same year, you start to understand why the Shelby Omni was a big deal. Suspension changes to the Omni GLH included stiffer springs, firmer shocks, and a lowered ride height that dropped the bodywork closer to its 15-inch aluminum wheels. GLH badging — which, in true Shelby fashion stood for "Goes Like Hell" — and blacked-out bodywork rounded out the updates. Dodge sold 6,513 Omni GLH models in 1985, and just 3,509 were equipped with the turbocharged engine. You'll have to look long and hard to find one that's nicer than this on eBay. The seller claims it's mostly in original condition, and its low odometer reading of 15,901 miles seems to back that up. It's located in Wixom, Michigan, with an asking price of $18,900.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.