2009 Dodge Challenger on 2040-cars

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3-row Jeep Wrangler, V8 Kaiser ambulance, and more from Mopar for SEMA

SEMA is back this year, and as is tradition, the American Stellantis brands Jeep, Ram, Dodge and Mopar are bringing some truly amazing concepts to the show. The brands have come up with seven vehicles, four from Jeep, two from Ram and one from Dodge. Some of them show off the current Mopar catalog and possible future parts, while others are just really cool customs. Let's check them out. Jeep Wrangler Overlook Jeep Wrangler Overlook concept View 8 Photos We're starting off with perhaps the most interesting of the concepts on display, the Jeep Wrangler Overlook. And you'll notice right off the bat that it's longer than your average Wrangler Unlimited. It's actually a full foot longer. And it doesn't just add cargo space, it adds passenger space. There's a third row of seats in the Overlook. Those seats also necessitated the safari-style custom rear roof. It's 5 inches taller than a regular Wrangler roof to provide headroom for rear occupants. It also made room for the extra windows. Front passengers also get a fancy single-piece roof section with a pop-up glass section, and the interior features black leather and bronze accents. Other body changes include a custom hood, a narrower front bumper for improved approach angle and a widened rear bumper to protect the longer tail. It also gets custom front bumper lights, Jeep Performance Parts (JPP) A-pillar lights and tubular side steps. The Overlook also rides on the Jeep Performance Parts (JPP) 2-inch lift kit with Fox shocks and 20-inch wheels with 37-inch tires. We wouldn't have thought a three-row Wrangler would be something that would reach production, and it's still unlikely. But, this looks really good. And when Land Rover already offers a third row in the Defender, and is working on a stretched version, we're starting to wonder if Jeep should think about an even more stretched Wrangler. Kaiser Jeep M725 Kaiser Jeep M725 concept View 11 Photos Next up is this year's resto-mod from the Stellantis crew. They found an old Kaiser Jeep M725 military ambulance and did a few things to make it a more modern, go-anywhere super tailgater. Under the hood is a 485-horsepower 6.4-liter V8 paired to an old-school TorqueFlight 727 automatic transmission, shifted by a B&M shifter housed in a repurposed ammunition box. It's still four-wheel drive and has the old axles, but they're attached via a coil-spring suspension instead of the original leaf packs.

Dodge Dart pushed toward the grave with simplified lineup

FCA announced a while back that the Dodge Dart and its Chrysler 200 half-sibling are on the way out due to lack of interest. The 2016 model year will be the Dart's last, and Dodge has just reconfigured the lineup mid-year to lower (relative) pricing and streamline ordering. Streamlined is a nice way of saying there will be fewer choices, with three models (down from five) and limited customization beyond choosing the paint color. The odd thing is that the Dart continues to offer three different engines. And while the prices of the individual models have decreased, the former SE base trim is now gone. That means an early-2016 Dart was available for as little as $17,990, while the late-2016 Dart starts at $18,990. For that sum you get the new base model, the SXT Sport, which replaces the SXT and comes with the 2.0-liter Tigershark four-cylinder (160 horsepower, 148 lb-ft of torque) and a six-speed manual; a six-speed automatic is an available option. Standard equipment includes normal entry-level car stuff, black cloth upholstery, 16-inch wheels, and grille shutters that help improve fuel economy. The SXT Sport can be dressed up with one of three different appearance packages; Chrome adds bright accents to parts including the grille and door handles, Rallye has a black grille and a touring suspension, and the Blacktop package makes pretty much everything on the exterior black and includes a sport-tuned suspension. All three packages come with bigger wheels, too. From there it's on to the new Dart Turbo, for $20,490. It comes with the 1.4-liter turbo four (160 hp, 184 lb-ft of torque) and comes exclusively with a six-speed manual transmission. This is supposed to be the model for enthusiasts, which is how Dodge is selling the switch to manual-only. Ditching the disliked dual-clutch automatic that was previously offered with this engine doesn't hurt. This engine was also used in the former Aero model, as it's the most fuel-efficient in the lineup. The Turbo gets the Rallye appearance stuff and a different hood. At the top is the Dart GT Sport, starting at $21,900. It has the 184-hp, 2.4-liter Tigershark four-cylinder and a choice of six-speed manual or automatic transmission. This is the one with features, including a power driver's seat, the 8.4-inch Uconnect infotainment unit, digital reconfigurable gauges, dual-zone auto climate, keyless start, and a rearview camera. The latter-part-of-2016 Dart will be available in eight colors.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.