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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Demon exorcised by Rhys Millen in new video

When you call your car something like the Demon, it provides plenty of opportunity to play around with the name ͗ especially when said car has 840 horsepower directed to the rear wheels. Pennzoil is doing just that in the above video, called "Exorcising the Demon." In it, Rhys Millen tears up the streets of Pittsburgh at night in a black and yellow Dodge Challenger SRT Demon, smoking tires, popping wheelies and breaking the rear end loose in massive drifts around corners. He even pulls a pretty hairy 360. It's certainly a lot different sort of driving from the straight-line drag-strip experience for which the Dodge Demon was purpose-built. At the end of the video, Millen parks the car below a gargoyle, whose eyes briefly glow a menacing red. Millen sends a text message saying "The Demon is back in its place." The response: "Das good. How are you in the Ring?" (Hmm.) Then the clip ends, and we're told the story will be continued. If you don't want to wait for more cinematic Demon action, you can check out Pennzoil's behind-the-scenes video, called, "Unleashing Unprecedented Power." In it, we get to see more angles of the stunt driving, hear about the production, and, of course, get a plug for Pennzoil: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pennzoil also offers a few other Dodge Demon videos, one about the car's development, one about its performance, and a third focused on Pennzoil Synthetics. Earlier this year, Pennzoil also did a similar video series to bid farewell to the Dodge Viper. Related Video: News Source: Pennzoil Dodge Coupe Performance Videos dodge demon dodge challenger srt demon pennzoil

Dodge Challenger ADR Spied | Autoblog Minute

Dodge Autoblog Minute Videos Original Video autos challenger