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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Grand Caravan, Journey no longer available in the California emissions states

The Dodge Grand Caravan and the Dodge Journey are no longer available for sale in California or any of the states that follow its emissions standards (often referred to as the ZEV states). As reported by Allpar.com, the 3.6-liter Pentastar V6 in the Grand Caravan does not meet those emissions standards for 2020, and evidently neither does the 2.4-liter four-cylinder that is the sole engine offering in the Journey this year. The Pentastar V6 used in other Dodges, Chryslers and Jeeps is an updated unit that does not face the same emissions issues. The 2020 model year already was due to be the last for the Grand Caravan, which is being replaced in the lineup by a lower-priced and lower-spec version of the Chrysler Pacifica called the Chrysler Voyager. Production of the Grand Caravan at FCA's Windsor, Ontario factory is reportedly due to end in May. As for the Journey, that model has exceeded its sell-by date and is the oldest entrant in its class. The vehicle was introduced as a 2009 model, and not has seen major revisions in the 11 years since. For 2020, Dodge has cut the Journey model lineup to just two trim levels: SE Value and Crossroad (dropping the SE and the GT), and it's front-wheel drive only. But the Journey could continue — in some states at least — into the 2021 model year. Rumors of its replacement, with a sportier model based on the Alfa Romeo Stelvio, don't have it arriving until 2022 or so.

Will the Chrysler 300 go front-wheel drive?

FCA chief executive Sergio Marchionne hinted last week that the strapping rear-wheel-drive Chrysler 300 sedan could go front-wheel drive for its next generation using the underpinnings from the Chrysler Pacifica minivan. Speaking at the Pacifica's production launch in Windsor, ON, Marchionne said, "this plant and this architecture is capable of making the 300 successor, the front-wheel, all-wheel-drive successor," Reuters reported. Perhaps realizing he appeared to be announcing a dramatic shift in product strategy, Marchionne backpedaled in response to a follow-up question, noting only that the Ontario factory is "capable" of making the sedan. "It's capable. It's not a commitment," he said, according to Reuters. The 300 is currently built in Brampton, ON, alongside the mechanically similar Dodge Charger and Challenger. The platform, known as LX in enthusiast circles, is an evolution of Mercedes-based chassis pieces that date to the DaimlerChrysler era. Marchionne's comments didn't cover the Dodges and left a lot open to interpretation. The 300 could switch to front- and all-wheel-drive and focus on a more civilized, elegant ride character, leaving the Charger and two-door Challenger as traditional rear-wheel-drive muscle cars. That strategy would further differentiate the Chrysler and Dodge car lines. Additionally, the Charger's RWD platform makes it a popular police vehicle, and both Dodges are offered in top trim as 707-horsepower Hellcats. Switching to front-wheel drive would seemingly complicate both of those endeavors. Rumors have also swirled that Alfa Romeo could contribute RWD underpinnings for Dodge. Related Video: Featured Gallery 2015 Chrysler 300 View 92 Photos Design/Style Chrysler Dodge Off-Road Vehicles Performance Sedan chrysler pacifica