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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2016 Dodge Viper ACR First Drive [w/video]

The Dodge Viper is not a comfortable car. Livable, yes. The interior is covered in fine materials. But you still climb over a hot door sill to enter the tiny cabin. And the frequency range of the engine's noises seem specifically designed to cause headaches. What happens, then, if you remove all pretense of civility from a Viper and add equipment solely aimed at improving lap times? You would have the 2016 Dodge Viper ACR. In terms of achieving its purpose, this car is a absolute success. In many ways it's also the most honest Viper of the current generation. Prices start at $121,990 (including $2,100 gas-guzzler tax and $1,995 destination), or $32,900 more than the least expensive Viper. In ACR trim, the Viper loses the under-carpet padding, 9 of 12 speakers plus amplifier, carpet and trim from the cargo area, and sound deadening in front of the rear wheel wells. The parts of the interior still covered add healthy amounts of Alcantara or optional carbon fiber. That weight loss is compensated by the addition of go-fast bits like the giant rear wing (or the larger "x-wing" on the Extreme Aero Package), 10-way adjustable Bilstein Motorsports shocks, Brembo carbon-ceramic brakes, a rear diffuser, and a front splitter. Total claimed curb weight is 3,392 pounds in Aero trim (standard ACR trim is 18 pounds lighter), which is within a few stone of the rest of the Viper lineup. The diffuser strakes and leading edge of the splitter are removable, made to be replaced after rubbing on track tarmac and make street driving slightly more practical. Not that you'd want to drive the ACR on the street, with the lack of noise insulation and spring rates twice as stiff as the Viper TA, but it is street-legal. Dodge claims the DOT-approved Kumho Ecsta V720 tires on the ACR allow faster lap times than some race compound tires. Our test was limited to on-track shenanigans at Virginia International Raceway. Which is fitting because we wouldn't have anything good to say about driving the car on the street. The ACR is, essentially, a race car sold in the showroom, although with the Viper's 1 of 1 customization program, your custom build can include as many creature comforts as you like. Lined up in pit lane at VIR, the Viper ACRs for our evaluation blur the air with heat shimmer. All of the test cars have air conditioning, but that shuts off at full throttle with a six-second reset.

Fiat-Chrysler shows its SEMA lineup

Fiat Chrysler Automobiles already previewed its 2014 SEMA show lineup with some slick renders. Now, the automaker has finally showed us the actual cars, and among the group there are definitely some that stand out more than others.
Dodge is really showing off its muscle at this year's show with four concepts that all pump up the power of the brand's models. Perhaps most interesting among them is the Challenger T/A Concept (pictured above) in striking Sublime Green and matte black. It's meant to resemble the classic Trans Am racer from the '70s. Under the hood is a 6.4-liter V8, and to fit the vintage style there's a pistol-grip gearshift inside.
The Charger R/T also gets some attention with the Mopar concept that shows off what FCA's aftermarket performance arm can do. Mods include an updated body kit, cold-air intake for the 5.7-liter V8 and a coil-over suspension kit. Beyond that, the Dart R/T Concept looks a lot meaner with a black hood with duct work that leads straight to the air intake. The rest of the compact sedan is dolled up in O-So-Orange paint and is fitted with upgrades to improve handling like a coil-over suspension and big brake kit from the Mopar catalog.