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Dodge Challenger Shaker cars get Shakedown package stripes

In 2016, Dodge brought a custom 1971 Dodge Challenger to the SEMA show called the Shakedown. It melded modern Challenger parts with the classic model's body, and did so almost seamlessly. It of course featured a shaker hood scoop, and it also had a set of stripes to one side that gradually decreased in size to give the feeling of vibration and movement. The reception was clearly good, because Dodge has created a set of stripes just like those on the show car for modern shaker Challengers and made them available in a package with the Shakedown name. The Shakedown package is new for 2018 and available only on Challengers with the shaker hood scoop. These include the R/T Shaker, R/T Plus Shaker, and 392 Scat Pack Shaker. Just like on the concept, the stripes are all to one side and wrap around the hood scoop. The only difference is that they're all one color, whereas the '71 custom car had one stripe in red. In addition to the stripes, the package adds white-face gauges and an upgraded Alpine audio system. On R/T and R/T Plus models, this system has six speakers with a 275-watt amplifier, while the system on the Scat Pack has nine speakers with a 506-watt amplifier. The cost of the Shakedown package is $995, and it's available with any color of Challenger Shaker. And on the topic of colors, Dodge has also revived Plum Crazy and B5 Blue for 2018 Chargers and Challengers. Those colors will be available on any Charger or Challenger regardless of trim level. Related Video: Dodge Coupe Performance

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.