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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Fiat Chrysler and the UAW reach tentative labor deal

DETROIT — Fiat Chrysler Automobiles and the United Auto Workers (UAW) union on Saturday announced a tentative agreement for a four-year labor contract, a boost for the automaker as it works to merge with France's Groupe PSA. Italian-American Fiat Chrysler and PSA, the maker of Peugeot and Citroen, last month announced a planned $50 billion merger to create the world's fourth-largest automaker. The tentative agreement with Fiat Chrysler, which is subject to ratification by the union members, follows contracts that the UAW already concluded with Ford Motor Co and General Motors Co. The deal with GM followed a 40-day strike in the United States that virtually shuttered GM's North American operations and cost the automaker $3 billion. The UAW on Saturday said the contract with Fiat Chrysler included a commitment from FCA to invest $9 billion, creating 7,900 new jobs over the course of the four-year contract. Of the $9 billion, $4.5 billion was announced earlier this year, to be invested in five plants and creating 6,500 jobs. Detailed terms of the tentative agreement were not released, but they are expected to echo those under the new contracts with GM and Ford, as the UAW typically uses the first deal as a pattern for the others. "FCA has been a great American success story thanks to the hard work of our members," UAW acting President Rory Gamble said in a statement. "We have achieved substantial gains and job security provisions for the fastest growing auto company in the United States." Ratification is not a sure thing. Rank-and-file UAW members at FCA in 2015 rejected the first version of a contract. In addition, a lawsuit related to a federal corruption probe could also raise doubts among union members about the terms agreed. The federal corruption led GM to file a racketeering lawsuit against FCA, alleging that its rival bribed union officials over many years to corrupt the bargaining process and gain advantages, costing GM billions of dollars. FCA has brushed off the lawsuit as groundless. Under the UAW's deal with GM, the automaker agreed to invest $9 billion in the United States, including $7.7 billion directly in its plants, and to create or retain 9,000 UAW jobs. Ford's contract included commitments to invest more than $6 billion in its U.S. plants and to create or retain more than 8,500 UAW jobs. The deals with GM and Ford also created a pathway to full-time employment for temporary workers and left healthcare insurance coverage unchanged.

Will the Dodge Demon do a 10-second quarter-mile?

The final teaser for the Dodge Demon is finally here, and it might just give us a clue as to how quick the new car really is. A brief glimpse at a time slip shows what might be a 10-second quarter-mile time. That's a significant step up from the standard Hellcat's 11.7 seconds, but considering all of the Demon's modifications, it's not an unreasonable time. The new video, "Judgment Day," shows the new Demon in its natural habitat, a quarter-mile drag strip. There isn't much new information, aside from the brief glimpse at a time slip. There is a good shot of the car in action and some nice audio from what we assume is a supercharged 6.2-liter Hemi. For comparison, the new 2016 Chevrolet COPO Camaro is capable of a 10.7-second quarter-mile run, while the 2016 Ford Mustang Cobra Jet dips all the way down into the 8s. The full reveal is less than a week away. Look for more information, including the long-awaited horsepower rating, next week during our coverage of the 2017 New York Auto Show. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat