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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

FCA adds Apple CarPlay and Android Auto to Uconnect

Fiat Chrysler Automobiles has three showcases ready for this week's Consumer Electronics Show. The spotlight reveal is a "glimpse" of the fourth-generation Uconnect system, which now gets Apple CarPlay and Google's Android Auto. They lead the advances due to be rolled out this year, which include beefier internals for faster startup and processing, the next evolution of the Uconnect navigation system, capacitive touchscreens, and higher resolution screens. Going beyond the vehicle, a concept display will present solutions to help drivers achieve "Car. Life. Balance." That means, as we've heard before, a car that knows what you want before you realized you wanted it via monitoring your driving habits, communicating with other vehicles and traffic infrastructure, and prioritizing information in certain situations to keep the driver from being overwhelmed. A Waze-like community of road knowledge is also on the menu, and it allows for tagging of tag street conditions to inform other vehicles, and a follow-me mode where people can "request to follow other vehicles." Government types will want to scope out the 2016 Dodge Charger Pursuit with an exclusive Uconnect system boasting a 12.1-inch screen and enhanced resolution that can speak to the officer's mobile computer. Have a read of the press release below for more details. FCA Announces New Fourth-Generation Uconnect® Systems at 2016 Consumer Electronics Show in Las VegasLatest technology advancements help provide Car. Life. Balance.• Uconnect team announces fourth-generation Uconnect systems featuring improved performance; Apple CarPlay and Android Auto™ will be available globally in select models during 2016• CES attendees will experience a digital technology concept display that explores future intelligent transportation• FCA exhibit to feature concept brought to reality, the Uconnect 12.1-inch built-in touchscreen that enables integration of law enforcement computer systems with the industry standard Uconnect touchscreen systemJanuary 4, 2016 - Fiat Chrysler Automobiles N.V. and its subsidiary FCA US LLC are heading to the 2016 Consumer Electronics Show (CES) in Las Vegas with a display featuring the latest technology advancements in FCA vehicles and will provide a glimpse of the new fourth-generation Uconnect system featuring Apple CarPlay and Android Auto."The Uconnect team is evolving Uconnect and making it even better," said Joni Christensen, Head of Uconnect Marketing, FCA US LLC.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.