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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Charger and Challenger will live on, but a new Viper is unlikely

BALOCCO, Italy — As FCA's latest five-year plan was presented last week, most of the day was focused on four brands — Jeep, Ram, Maserati and Alfa Romeo. That left a lot of people wondering about the future of the Chrysler, Fiat and Dodge nameplates. At the last five-year event, Dodge was one of the main features. We heard plans for an expanded lineup that included refreshed versions of the Viper, Challenger and Charger, the last two riding on the Alfa Romeo Giorgio platform. Times sure have changed. Dodge isn't going away, but the brand will be narrowed and focused. Performance is the name of the game, but don't look for a new Viper anytime soon. FCA CEO Sergio Marchionne simply said it's "not in the plan." Marchionne thought it was a great idea but that it couldn't live on as a standalone product. If it does eventually return, expect it to share parts with other FCA products, possibly with one of the upcoming Maseratis. On the other hand, Marchionne confirmed that both the Dodge Challenger and Charger will continue to live on. In the last five-year plan, FCA said that the pair would share underpinnings with future Alfa Romeos. That was promising news for those hoping for smaller, lighter versions of each model that would be better suited to fight models like the Ford Mustang and Chevy Camaro. It seems the Alfa Romeo platform is off the table. Marchionne said the current LX platform would indeed live on, though it would be "unrecognizable" compared to what we have today. The LX architecture is ancient, and, although it's been continuously updated, its basic bones date back to the DaimlerChrysler days. Marchionne said that the Alfa platform just doesn't have the character American shoppers are looking for in those vehicles. It's unclear when the next iteration of the Charger and Challenger will arrive, but expect another refresh sometime before 2022. Look for an updated version of the tried-and-true Hemi V8. Rumors continue to swirl about a larger and more powerful 7.0-liter variant dubbed the Banshee, but we'll have to wait and see how that pans out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru Impreza WRX, Dodge Charger police car from 'Baby Driver' are for sale

Fans of " Baby Driver," now is your chance to own some seriously cool bits of movie memorabilia. Allpro Subaru is currently selling two of the cars from the film. The first is one of the red Subaru Impreza WRXs that were used for some of the film's signature stunts, which made the red rally sedan the de facto hero car of the movie. There were a number of stunt cars used to represent the hero car, including a modified WRX and an STI with a WRX wing. This particular one, a 2006 model, is a little more interesting, as it was the one that was converted to rear-drive to make it easier to complete stunts with it. According to the description, it also has a turbocharger from a 2004 STI to make more power, which fits what stunt driver Jeremy Fry told us. The description reveals other interesting tidbits. The car does have a clean title and has 158,000 miles on it. Obviously some of those miles were a bit rough, and the description notes that the stunt driving has led to some cosmetic defects. The AutoCheck vehicle history report reveals more. Apparently this Impreza WRX led a rough life before filming, as it had four mild to moderate crashes reported. It also appears that it will need the Takata airbag replaced. But on the plus side, this car is a unique piece of car and film history, and its rear-drive layout should make it interesting to drive. On top of that, it also has a leather interior that appears to be in good shape. View 5 Photos You'd better have a healthy bank account before trying to buy this WRX. As of writing, the bidding has reached $40,300. If that's too pricey, though, Allpro Subaru has yet another car from the movie. It's a 2011 Dodge Charger police car in Atlanta, Ga. police livery, complete with a V8. It's also pretty thoroughly wrecked, though the description says that it is drivable. Based on the bullet holes in the windshield, the Charger appears to be the one used in the (mild spoiler alert) final showdown between Baby and Buddy. But because this car is much less famous and in far worse shape, it's also much cheaper. Bidding has only reached $3,000 at the time of writing. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2006 Subaru Impreza used in Baby Driver News Source: eBay / Allpro Subaru via JalopnikImage Credit: eBay / Allpro Subaru TV/Movies Dodge Subaru Auctions Police/Emergency Performance Sedan impreza wrx baby driver