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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Subaru Impreza WRX, Dodge Charger police car from 'Baby Driver' are for sale

Fans of " Baby Driver," now is your chance to own some seriously cool bits of movie memorabilia. Allpro Subaru is currently selling two of the cars from the film. The first is one of the red Subaru Impreza WRXs that were used for some of the film's signature stunts, which made the red rally sedan the de facto hero car of the movie. There were a number of stunt cars used to represent the hero car, including a modified WRX and an STI with a WRX wing. This particular one, a 2006 model, is a little more interesting, as it was the one that was converted to rear-drive to make it easier to complete stunts with it. According to the description, it also has a turbocharger from a 2004 STI to make more power, which fits what stunt driver Jeremy Fry told us. The description reveals other interesting tidbits. The car does have a clean title and has 158,000 miles on it. Obviously some of those miles were a bit rough, and the description notes that the stunt driving has led to some cosmetic defects. The AutoCheck vehicle history report reveals more. Apparently this Impreza WRX led a rough life before filming, as it had four mild to moderate crashes reported. It also appears that it will need the Takata airbag replaced. But on the plus side, this car is a unique piece of car and film history, and its rear-drive layout should make it interesting to drive. On top of that, it also has a leather interior that appears to be in good shape. View 5 Photos You'd better have a healthy bank account before trying to buy this WRX. As of writing, the bidding has reached $40,300. If that's too pricey, though, Allpro Subaru has yet another car from the movie. It's a 2011 Dodge Charger police car in Atlanta, Ga. police livery, complete with a V8. It's also pretty thoroughly wrecked, though the description says that it is drivable. Based on the bullet holes in the windshield, the Charger appears to be the one used in the (mild spoiler alert) final showdown between Baby and Buddy. But because this car is much less famous and in far worse shape, it's also much cheaper. Bidding has only reached $3,000 at the time of writing. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2006 Subaru Impreza used in Baby Driver News Source: eBay / Allpro Subaru via JalopnikImage Credit: eBay / Allpro Subaru TV/Movies Dodge Subaru Auctions Police/Emergency Performance Sedan impreza wrx baby driver

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.