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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2019 Dodge Challenger, Charger salute troops with Stars and Stripes Edition

For the New York Auto Show, Dodge is showing off a new style package for the 2019 Dodge Challenger and Charger that goes by the name Stars and Stripes. As you may have guessed, the new package is military-themed as a salute to American troops. And since Dodge claims the Challenger and Charger have more active military buyers than any other car in their respective segments, this seems like a good move. What makes the Stars and Stripes models unique starts with a black and silver center stripe along with black wheels, badging, and American flag fender decals. Cars with four-piston Brembo brake calipers get the calipers painted in bronze. This matches the interior, which is finished in black cloth with bronze stitching everywhere from the steering wheel to the door panels. The finishing touches are bronze embroidered stars on the seats. The whole package is available on Scat Pack and R/T versions of the Challenger and Charger, plus the Challenger GT and the Charger GT RWD. It also adds $1,995 to the base price of each car. Besides the Stars and Stripes package, Dodge has expanded availability of two other packages. The first is the Painted Satin Black Appearance Package, which was initially exclusive to the Demon and Challenger Hellcat, but will now be available on the Charger Hellcat. It adds a hand-painted hood, roof, trunk and spoiler to the car and runs $3,450. The other package is the Brass Monkey Package. It's now available on Challenger and Charger Scat Pack, R/T and Challenger GT and Charger GT RWD models. It adds bronze-painted 20-inch wheels, satin black badging, fuel door lid and spoiler, and it costs $795.

Dodge Challenger returns to Trans Am

NASCAR's Nationwide Series may have switched (in appearance anyway) to muscle cars, but American racing fans know that if they want to see real muscle cars on the street circuits, the only place to look is Trans Am. The all-American racing series is packed with Mustangs, Camaros and even Corvettes. The one thing it's been missing is the Dodge Challenger, but now SRT Motorsports has announced it's bringing its muscle car back where it belongs.
Rather than waiting until next year, the Miller Racing team is switching mid-season to the new Dodge Challenger SRT Trans Am racer you see here, just in time for this weekend's race at Mid-Ohio. And not just that - it's lined up a compelling pair of drivers to pilot it, as well.
The No. 11 car will be driven by Trans Am legend Tommy Kendall, a four-time series champion who's been off the grid since 2004. Backing him up in the No. 1 Challenger will be none other than Cameron Lawrence, the driver who has won five out of six races in the Chevy Camaro so far this season, losing out only once to American racing scion Adam Andretti.