2013 Dodge Srt Viper 2dr Cpe Gts Launch Edition Serial Number 058 Of 150 on 2040-cars

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Dodge Viper production to end after 2017

We can't say we're surprised, but we're still saddened to report that the Dodge Viper will not live on past the 2017 model year. It's had a solid 25-year run, though, and that's worth celebrating. Fiat Chrysler Automobiles does just that for the Viper's final model year, with five special editions (some of which seem less special than others, admittedly): The 1:28 Edition ACR, GTS-R Commemorative Edition ACR, VoooDoo II Edition ACR, Snakeskin Edition GTC, and Dodge Dealer Edition ACR. Instead of running through what makes each of these 2017 Vipers special, we'll direct your attention to the press release below and the images above. All but the Dodge Dealer Edition commemorate memorable Viper models of the past 25 years, and the GTS-R is probably the pick of the litter with its classic blue-on-white paint scheme. Unless you prefer to err on the side of gaudy, in which case Dodge has you (and your car) covered with Snakeskin Green. If none of these special-edition Viper models strikes your fancy but you'd still like to park a 2017 Viper in your garage, fret not. Dodge is still offering its "1 of 1" customization program for the Viper's final year of production. Finally, instead of dwelling on the past, even when that past is as exciting as the Viper's, let's choose to look to the future with the only logical question left unanswered: What's next? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Viper ACR still can't quite capture Nurburgring record

Dodge Viper production ended just a few weeks ago. So in an effort to go out with a bang, a crowdfunded effort sent a pair of new Viper ACRs to the Nurburgring in order to reclaim the production-car lap record. Despite its best efforts, the team failed to top the Lamborghini Huracan Performante's time of 6 minutes and 52 seconds. The Viper's best lap was 7 minutes and 3.45 seconds, leaving a seemingly insurmountable gap between it and the Lamborghini. This past week, the Vipers went out again. Unfortunately the new time of 7:3.23 only shaved a few tenths. Road & Track reports that the hot weather played a major factor into the car's performance. August is hot in Germany, and the northern part of the track had a recorded temperature of 111 degrees. This was killing tires and therefore grip. While Kumho has been kind enough to supply the team with tires, an endless supply of rubber doesn't help if they keep getting cooked. In two hours, the team managed just two hot laps, killing 16 tires in the process. It's not over. A return trip is in the works. The team believes it can slide under the 7 minute mark. Still, it looks like it's going to take some really ideal conditions to make it work. Either way, the Viper ACR is and will remain one of the fastest production cars ever built and something of the likes we'll never see again. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Road & TrackImage Credit: Dodge Dodge Coupe Performance dodge viper acr