2009 Viper Owners Invitational 10 Limited Edition Viper on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

1968 Dodge Super Charger is a super Charger with a supercharger

Mopar's latest custom creation is sure to be in the running for coolest car at this year's SEMA show. It's a 1968 Dodge Charger, a car selected in part because this year marks the car's 50th anniversary, but taken to the extreme and renamed Super Charger. The headliner of the car's radical upgrades is the new "Hellephant" engine. It's a take on the original car's 426-cubic-inch Hemi V8. But this new engine, with the same displacement, is based on the current Hemi V8, and adds a supercharger. All told, it makes a whopping 1,000 horsepower and 950 pound-feet of torque on 93 octane pump gas. It will be available as a crate engine, too. The engine is far from the only impressive change to the car. All over the body are mild to wild tweaks. The wide, uninterrupted grille from the original is still here, but it's a one-piece example now. And instead of hiding the headlights behind doors that have to open for illumination, the lights simply shine through the grille, retaining a clean look even at night. The whole car sits 2.5 inches lower than stock, and it's now four inches wider thanks to the huge fender flares. They house 305-mm-wide tires up front, and 315-mm tires in the rear. Likely the most complicated change to the car is the lengthened wheelbase. There are two more inches between the wheels now, something Mopar did to reduce the front overhang. A close second in complexity are the taillights. They're the same shape as the originals, but now the round elements are actually exhaust outlets. The tips also happen to be the same as those on the Alfa Romeo Stelvio. There are other details that help bring together the exterior. The rain rails have been smoothed out on the roof, the vent windows removed, special 426 stickers have been added, and the fuel door now has a Hellephant badge with a blue background with lots of little Mopar Ms. The interior gets some attention, too. The rear seat has been removed, Dodge Demon style. It gets a custom roll bar designed to be as unobtrusive as possible, even getting the hoop around the seats to roughly line up with where the windows meet. Gauges come from the Mopar catalog, and the steering wheel and seats are from the dearly departed Dodge Viper. They're particularly relevant, as the six-speed manual transmission comes from the Viper, too. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Dodge Challenger Hellcat with twin-scoop hood spied with no camouflage

Dodge recently teased an updated 2019 Challenger SRT Hellcat sports coupe complete with an all-new hood with dual scoops. It didn't reveal anything else about the vehicle, saying more details were coming. And now we have more details, but not in the way Dodge probably wanted. We can now see the updated Hellcat with the new hood. To be perfectly honest, it's pretty much what we expected. The teaser photos indicated that the hood was the only major body change, and this car confirms it. The rest of the body is identical to a normal Hellcat. The bumpers, grille mesh, even the wheels are all standard Hellcat parts. Even the slotted rotors and Brembo calipers look the same. This car does suggest that the hood will be available on both the narrow-body Hellcat and the Hellcat Widebody, the latter of which was featured in the teaser images. There is actually one other minor difference on this 2019 Hellcat's exterior, and that's the grille badging. There's now a vintage-style badge with "Challenger" written in script off to one side. Currently only one grille and badge design is available on Hellcat, and it features just the SRT Hellcat logo. It appears the SRT badge is still present, but blocked off on this prototype. So it's possible this new badge comes with the new hood as a sort of retro package for Hellcat. We should have all the details on this and other 2019 Challengers when the car is officially revealed later this summer. Related Video: Featured Gallery 2019 Dodge Challenger SRT Hellcat Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe Performance dodge challenger srt hellcat