2008 Dodge Viper Srt10 on 2040-cars

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Dodge Viper production to end after 2017

We can't say we're surprised, but we're still saddened to report that the Dodge Viper will not live on past the 2017 model year. It's had a solid 25-year run, though, and that's worth celebrating. Fiat Chrysler Automobiles does just that for the Viper's final model year, with five special editions (some of which seem less special than others, admittedly): The 1:28 Edition ACR, GTS-R Commemorative Edition ACR, VoooDoo II Edition ACR, Snakeskin Edition GTC, and Dodge Dealer Edition ACR. Instead of running through what makes each of these 2017 Vipers special, we'll direct your attention to the press release below and the images above. All but the Dodge Dealer Edition commemorate memorable Viper models of the past 25 years, and the GTS-R is probably the pick of the litter with its classic blue-on-white paint scheme. Unless you prefer to err on the side of gaudy, in which case Dodge has you (and your car) covered with Snakeskin Green. If none of these special-edition Viper models strikes your fancy but you'd still like to park a 2017 Viper in your garage, fret not. Dodge is still offering its "1 of 1" customization program for the Viper's final year of production. Finally, instead of dwelling on the past, even when that past is as exciting as the Viper's, let's choose to look to the future with the only logical question left unanswered: What's next? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Preserved truck found at the bottom of frozen lake

A fisherman in central Minnesota pulled more than bluegill and bass out of his local fishing hole earlier this month. While ice fishing on Mayhew Lake, a local man was startled when, using an underwater camera to scout for fish, he discovered a vehicle sitting on the lakebed, the SCTimes reported. He immediately called the Benton County Sheriff's office, which sent deputies to examine the vehicle. Once they arrived, the deputies used their own camera to have a look and discovered a late-90s to early-00s model Dodge Ram pickup in roughly 12 feet of water. The Sheriff's department dive team was then dispatched to search the truck and the area surrounding it for bodies or valuables. The truck was lifted from the lakebed through a huge hole in the ice. The Sheriff's office ran the plates and discovered that it was reported stolen in March of 2000 from a nearby address. Investigators believe that given the truck's location, almost 100 yards from the lake's public access ramp and 25 yards from the north shore, that it was driven on to the lake while it was frozen, then allowed to sink to the bottom once the ice melted. Thanks to the lake's frigid waters, the truck was surprisingly well preserved. Aside from a missing grille, a coating of mud inside, and a patina of rust on the sheet metal, there was little damage to the truck despite its long rest in the lake. With an engine full of lake water and the damage done by roughly sixteen freeze-thaw cycles, the truck will never run again, but its condition is a good testament to the build quality of those old Rams. It certainly held up better than that '57 Plymouth Belvedere they buried in the time capsule under the Tulsa city courthouse. News Source: SCTimesImage Credit: Benton County Sheriff's Office Government/Legal Weird Car News Dodge Truck water lake