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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Dodge whips covers off 2013 Blacktop series

Dodge introduced us to its Blacktop model lineup a year ago with the 2012 Charger and followed up with more recently with the 2013 Challenger and 2013 Avenger. Now the automaker will be applying this ominous-looking treatment to the Durango, Grand Caravan and Journey models for 2013 as well. These models will be unveiled next week at the Detroit Auto Show, but Dodge has released most of the details for these new products including pricing and availability.
If the Grand Caravan R/T (aka, the Man Van) wasn't aggressive enough for you or its $30,000 starting price was a little too pricey, then the 2013 Grand Caravan Blacktop could be the ticket. Starting with the SXT trim level (which stickers at $19,995), the Blacktop package costs only $595, and adds unique features such as blacked-out headlights, grille and fog lights bezels and an all-black interior. The van rides on black-accented, 17-inch aluminum wheels. The Grand Caravan Blacktop is only available in monochromatic paint schemes limited to Billet Silver, Brilliant Black, Maximum Steel, Redline Red and Stone White
Likewise, the 2013 Journey Blacktop is offered only on the SXT model (starting at $18,995) with all of the crossover's normal options such as four- and six-cylinder engines, five- or seven-passenger seating and front- or all-wheel drive. The Blacktop package adds $995 to the Journey SXT's price and features many of the same black accents as the Grand Caravan like the headlights, grille, door mirrors and lower fascia. Exterior colors are limited to Bright Silver, Bright Red, Brilliant Black, Brilliant Red Tri-Coat, White, Pearl White Tri-Coat and Storm Grey, and the package's 19-inch wheels come in Gloss Black. Inside, the Journey Blacktop comes standard with black cloth seats and Chrysler's 8.4-inch Uconnect touch screen, but black leather is also available as an option.

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.