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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video:

The Dodge Demon is coming, an evil mutation of the Challenger SRT Hellcat

If there's one thing we'll take more of, it's Hellcat. Dodge's 707-horsepower supercharged V8 is a shining star of muscle car ideals. A panacea to the cylinder-count and displacement atrophy. And according to Dodge's new website, www.ifyouknowyouknow.com, a even crazier version of the Challenger SRT Hellcat is on the way. It's called the Dodge Demon. The website features a series of videos that reveal more and more details of the upcoming car. As of this writing, only the first teaser is available, title cage (and also seen above). The final video, and full reveal, of the car, coincides with the dates for the 2017 New York Auto Show. Details are scant at this point. The video, and the press release statement from FCA passenger car chief Tim Kuniskis, point to quarter-mile performance as the Demon's sole purpose in life. Said Kuniskis, "The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation." Whether that means an all-wheel-drive Hellcat, more power, or both remains to be seen. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.