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Hennessey Dodge Demon sets hellishly fast quarter-mile time

The Dodge Demon doesn't strike us as a muscle car much in need of a performance makeover. After all, this 840-horsepower MoPar machine's voracious quest for straight-line speed means it trims weight by jettisoning everything from a front passenger seat and rear seat, to its stereo and all carpeting in the trunk. The folks at Hennessey apparently think that's not nearly extreme enough. So, the Texas-based tuning outfit has turned the Demon into a 1,035-horsepower mega beast that runs a quarter-mile in 9.14 seconds at 152 mph. That's fast, really fast. In fact, the HPE1000 is now the world's fastest Dodge Demon, having set its record-setting pace at Lonestar Motorsports Park on May 8. "The 2018 Demon is a street-legal rocket from Dodge, but we wanted to take the car's impressive track times to an industry leading level." said president and company founder, John Hennessey. For comparison, the stock Dodge Demon is credited with running the quarter-mile in 9.65 seconds at 140 mph. The main HPE1000 modification involves replacing the stock 2.7-liter supercharger with one that's a staggering 4.5-liters in capacity. Also included in the Hennessey toy-chest are stainless steel long tube headers, a high-flow air induction system, upgraded throttle body, upgraded fuel pump and fuel injectors, along with custom engine management calibration. When all is said and done, the HPE1000 Dodge Demon delivers a total of 1,035 horsepower at 6,500 rpm and 948 pound-feet of torque at 4,200 rpm. While the standard Demon accelerates from 0-60 mph in only 2.3 seconds, the Hennessey variant trims this down to only 1.9 seconds. That's quick enough to make a Bugatti Chiron blush. Hennessey hasn't stated what all this will cost, though the company did say production of these devilishly fast Demons will be limited to only 50 examples. Customers also receive a 1-year/12,000-mile warranty, which seems a nice touch for a car that's downright scary with its performance specs. Related Video: Featured Gallery Dodge Demon Hennessey HPE1000 View 30 Photos Aftermarket Dodge Coupe Performance supercharger Hennessey dodge demon quarter mile demon

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question