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Hellephant 1,000-horsepower Mopar crate engine priced, is available to order

The folks at Fiat Chrysler's Mopar division unveiled its meanest road-going V8 ever at last year's SEMA show. It makes 1,000 horsepower, and it's called the Hellephant in honor of the second-generation Charger's 426 "Elephant" V8, and because it has a honking big supercharger on top like the modern Hellcat. What we didn't know was the price, but now order books are open, and it's priced at $29,995. That's about $10,000 more than the currently available Hellcat engine, which makes 707 horsepower. You'll also probably want to buy the available kit that comes with all the computers, wiring, sensors and throttle to run it, and that's an extra $2,265. Putting things further into perspective, you can actually buy an entire new Dodge Challenger SXT V6 for $29,340. You'll also still need to add other accessories if you want things like air conditioning, which Mopar is also happy to sell you. What we're saying is, this is a lot of money just for an engine. But on the other hand, this is a roughly plug-and-play engine with Bugatti Veyron power for the price of a V6 Challenger, so that's pretty awesome. And you can put it into anything you have the skills or money to put it in. Plus, it should be able to make more power with higher-octane fuel. We can't wait to see the swaps and builds.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

eBay Find of the Day: Viper Defender from '90s TV show

As car lovers, it's always hard to find a good television show with decent cars, but what the 1990s show Viper lacked in acting, scripting and plot, it more than made up for with cool cars. For starters, the lead car was a Dodge Viper RT/10, but, on screen, it was able to morph into its "Defender" mode making it an armored coupe with a full arsenal of weapons.
Fortunately, you don't have to be a fan of the bad show to love its lead car, and if you really want one, a Defender is up for auction right now on eBay. According to the listing, this car is the real deal - not a clone - and it comes with a V8 engine (not sure what happened to the V10?) and plenty of swag and memorbilia. No word on its actual asking price, but with a day left and 42 bids already, the reserve has not been met at $133,400. The listing does add that this same car was listed at Mecum back in 2010, but did not get sold, even with a bid of $270,000.