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SRT partners with Bondurant for performance driving classes

Dodge and Bob Bondurant have announced a new partnership that will see the latter become the former's official high-performance driving school. The deal will see the Bondurant school's entire fleet of nearly 100 vehicles switched over from mostly General Motors products to Dodge Chargers, Challengers, and Vipers. It will give paying customers the chance to drive models like the new Hellcats and even the Viper ACR (for those deemed qualified to drive it) on the track in Arizona. The arrangement won't only benefit Bondurant clients, though. Anyone who buys or leases a new SRT model will get a one-day course at the school, including professional instruction on track. They'll have to pay for their own travel and accommodations, but the instruction will hopefully show more drivers of SRT vehicles how to handle all that muscle they've got at their disposal. DODGE/SRT PARTNERS WITH LEGENDARY BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING The Bob Bondurant School of High Performance Driving Is Now "The Official High Performance Driving School of Dodge/SRT" - All customers who buy a new 2015 or 2016 model SRT will receive one full-day session of high-performance driving with professional instruction and time on the track as part of the Dodge/SRT package - Bondurant attendees will get to experience the full line of Dodge/SRT vehicles, including the Dodge Challenger and Dodge Charger Hellcats - Bondurant's entire fleet of cars is being converted over to Dodge Chargers, Challengers and Vipers - Non-Dodge owners can purchase racing instruction through Bondurant and experience their full line of Dodge SRT vehicles on the track - Racing participants who qualify will get to experience the Dodge Viper ACR, the fastest street-legal Viper track car ever November 3, 2015 , Auburn Hills, Mich. - New Dodge/SRT buyers grab your racing shoes and helmets – Dodge is teaming up with the legendary Bob Bondurant School of High Performance Driving to create "The Official High Performance Driving School of Dodge/SRT." Starting Jan. 1, 2016, Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day performance-packed adventure. Dodge will provide the rides – nearly 100 SRT vehicles – including the 707-horsepower Dodge Charger and Challenger SRT Hellcats.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

PGA golfer Kevin Na won a '73 Dodge Challenger, gave it to his caddie

PGA Golfer Kevin Na had one of the best Memorial Day weekends on the planet, as he took home more than $1.3 million from winning the Charles Schwab Challenge. But his caddie Kenny Harms' weekend wasn't too far behind. In addition to the monetary purse, Na won a restomodded 1973 Dodge Challenger, which he then immediately gifted to Harms. Plus, as a sponsor of the event, Lexus gave Harms a free one-year lease on a new UX F Sport. In 15 events so far in 2019, 35-year-old Na has three times finished in the top 10, but his victory at the Charles Schwab Challenge at Colonial Country Club in Texas was his first tournament win of the year. Na, who has been a pro since 2001, was awarded a restored '73 Challenger as part of his winnings. His caddie had been ogling the ride all week, and even predicted the car would be his: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As soon as Na won the tournament, turned to Harms and yelled, "that's your car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. After the event, Na joked that he wasn't sure how Harms convinced him to give the car away. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a PGA.com report, Harms had told Na he wanted the car, which commemorates the year Charles Schwab was founded, when they heard about the prize months before. Coincidentally, Harms first car was a crummy 1973 Chevrolet Camaro. Steve Strope and his Cali-based shop Pure Vision handled the Challenger customization. Aside from the suggestion of blue paint, Schwab let Strope work his magic. He took the car down to the bare metal before building it back up as an impressive restomod. Because Dodge started downgrading power in the '73 Challengers, Strope swapped in a modern 6.4-liter Hemi crate motor that's rated at 485 horsepower. Several other special touches were added, including tartan interior accents that nod to the famous tartan jacket that is awarded to the tournament's winner. The video above details some of the work. Something tells us the Lexus UX might get a little more use but a little less love than the Challenger. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Dodge Coupe Classics lexus ux PGA