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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Demon lightweight by SpeedKore Performance comes to SEMA

We already know that the Dodge Demon is crazy fast. We experienced that firsthand. But its more than ample amounts of built-in speed doesn't mean that owners won't be tinkering with it to make it faster. But if you don't want to add more power (or even if you do), you can always make the car lighter. That's what SpeedKore Performance Group has done, and it will bring its lightweight carbon fiber Dodge Challenger SRT Demon to the SEMA show in Las Vegas, where it will be introduced by none other than rock legend Sammy Hagar. Last year, SpeedKore brought its carbon fiber-bodied Dodge Challenger SRT Hellcat to SEMA, and now it has applied the same treatment to the 840-horsepower Demon. The body panels and spoilers will be manufactured using SpeedKore's autoclave in Grafton, Wisconsin. SpeedKore will also be one of many companies bringing a modified Ford Mustang to SEMA. A carbon-bodied Ford Shelby GT350R by SpeedKore was recently featured on "Jay Leno's Garage." Last year, Leno also drove SpeedKore's 1970 Dodge Charger Tantrum, which features a carbon fiber front end and a 1,650-horsepower Mercury Marine engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Speedkore Dodge Challenger SRT Demon: SEMA 2017 View 13 Photos Related Gallery SpeedKore Performance 2018 Dodge Challenger SRT Demon News Source: SpeedKore Performance GroupImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Celebrities SEMA Show Dodge Coupe Lightweight Vehicles Performance dodge demon dodge challenger srt demon SEMA 2017 speedkore performance

2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.