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2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition celebrates an icon

Fifty years ago, Dodge commissioned Creative Industries to build the 1969 Dodge Charger Daytona as a homologation special to satisfy NASCAR rules. The extraterrestrial-looking coupe conquered at the race track, broke records, and frightened any onlooker possessed of a weak constitution; it's claimed that even the carmaker's general manager at the time, Bob McCurry, considered the Charger Daytona the ugliest car he'd ever laid eyes on. Time having worked its magic, Dodge is celebrating the now-iconic Winged Warrior with the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition. The new model goes without a nose cone and vertical stabilizers, but it does loose 717 horsepower from its 6.2-liter supercharged V8, which is 10 more than the standard car. The grunty sedan will be available in four colors: Pitch Black, Triple Nickel, White Knuckle, and B5 Blue exclusive to this model. B5 was the original paint code for a Blue Fire Poly hue available on Dodge and Plymouth products built between 1969 and 1972. Evoking the original as well as highlighting the decklid spoiler on the new Charger, the black, nickel, and blue sedans get white "Daytona" decals on the rear quarter panels and a white spoiler, matching white Hellcat badges on the front fenders. White cars get blue "Daytona" decals and spoiler, and Hellcat badges in a bright finish. Twenty-inch Warp Speed wheels finished in Satin Carbon on all-season Pirellis and black Brembo brakes complete the exterior overhaul. Inside, heated and cooled 12-way adjustable performance seats are trimmed in Nappa leather and Alcantara, with blue cross-stitching joining seatbacks embroidered with the word "Daytona." The flat-bottomed, suede-wrapped steering wheel with silver stitching and "velour-bound" floor mats will only come in this model, the festival of special appointments also including the dynamica suede headliner, carbon fiber instrument panel and bezels, light black chrome trim pieces, and blue stitching on the dash, shifter, center console armrest, and door panels. Dodge will only produce 501 units, said to match the number of cars necessary for NASCAR homologation at the time, and each wears a plaque identifying it as "X out of 501." NASCAR rules in 1969 demanded 500 units, actually — the car Dodge built in 1968 to race was called the Charger 500, in fact. Also, Creative Industries built 503 1969 Charger Daytonas for the U.S. and another 40 for Canada, but who's counting?

The last time Dodge recycled the Demon name, it was for a Miata fighter

We and the rest of the automotive world are eagerly awaiting the reveal of the Dodge Challenger Demon. And why wouldn't we be? It's going to be a Hellcat, but with less weight, bigger fenders, more performance, and more Vin Diesel. This isn't the first time we've been excited about a Demon from Dodge, though. Ten years ago, Dodge had another demonic car, but it was very different from the new one. The Demon of 2007 was a lithe little roadster that looked primed and ready to take on the Miata, as well as the now-departed Solstice and Sky twins. The Demon was just under an inch shorter than the MX-5 and the Solstice, and it packed a 172 horsepower 2.4-liter four-cylinder that fell right between the Miata's 170 and the Solstice's 177 outputs. Dodge's estimated the curb weight, which for a concept is largely theoretical, also slotted between the two cars at 2600 pounds. That was about 150 more than the Mazda, and about 200 less than the Pontiac. The pitch perfect specifications were presented in a crisp two-seat roadster wrapper. In many ways, it looked like a baby Viper, with a menacing crosshair grille, slanted headlights, and fat rear fenders. The Demon's line's were brutally simple and geometric, too. They didn't seem far removed from the first-generation Audi TT. The interior was also plain and simple. The key highlights were a horizontal aluminum accent that ran the width of the dash, echoed by an aluminum-covered center console. The instrument cluster was uncluttered, with just four gauges, and the only controls were some climate knobs, a double-DIN head unit, and a six-speed manual. It turns out that the 2007 Demon didn't drive very well, though. You see, we actually drove this concept back in the day, and like many concepts, it still had a long way to go to be production ready. The gearbox would grind, the ride quality was terrible. However, the interior was roomy, and the engine sounded suitably grumbly, if a bit coarse. At the time, we said Dodge should absolutely build the little roadster. In retrospect, the company probably made the right decision not to invest in the Demon. The small rear drive sports car segment was, and still is, an extremely niche market. It would have been a big investment for little return, something FCA today is trying to avoid. This is all before taking into account the fact that the recession was just around the corner. In the end, we can't be too sad though.

I sold my Viper, but the memories I'll keep

The following is written by auto industry veteran Tow Kowaleski. The words are his own, but the memories now belong to everyone thanks to his willingness to share. If you're an industry veteran with a story to share, contact us at tipsATautoblogDOTcom.
It became the flame that started the fire of belief in the next life of Chrysler.
I just sold a car. Nothing new. Millions do it every day. But my car was a 1995 Dodge Viper, so maybe it was a bit more unique since just 12,000 were built. And like others selling a car that's been a part of the family for close to 20 years, this was a confluence of emotions for me. I was sad to see it go, but happy to have the cash and one less big, shiny, under-utilized object in my life.