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This incredibly '90s Dodge Ram video shows roots of the luxury pickup truck

To paraphrase the Talking Heads, you may find yourself behind the wheel of a Ram 1500 Limited with a 12-inch touchscreen and sumptuous leather, and you may ask yourself, "How did we get here?" Well, some of that credit goes to that loaded Ram's predecessor, the second-generation Dodge Ram. As you'll see in this fascinating promotional video for the truck uploaded by YouTube Channel TheClassicSports, it seems to highlight all the things that make up the modern pickup truck, albeit in a slightly more modest form. Right off the bat, the video starts talking about how the new Ram isn't your traditional pickup. It has features like anti-lock brakes, a spacious, comfortable cabin and standard driver-side airbag. Later, it notes the extensive sound insulation, as well as the cupholders and a giant center console to set up your mobile office, with space for a cell phone and laptop.  But it's not just a comfortable truck. It's a powerful, practical and intimidating one. This Ram is frequently credited as the truck that changed pickup design, moving from simple rectangular boxes to ones with style, particularly semi-truck style. In the video, the host notes that regardless of what people think, "They all call it 'big'." And of course, there's the all-important utility aspect. Highlights include various interior storage bins, slots in the bed to create divided sections, and the critical towing and payload capacities; best-in-class of course. Don't forget the wide array of engines, too, from the base V6 to the unique at the time gas V10 engine. This isn't to say that competitors from Chevy and Ford weren't changing to this more stylish, more well-appointed truck philosophy, either. The mid-'90s Silverado was quite modern, too, with its sleek, if still boxy shape. And the late-'90s F-150 ushered in a sleek, curvy design that has yet to return to the full-size market. But the second-generation Ram really encompasses everything about how the truck market was about to change for the next few decades. Related Video:

Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Dodge could resurrect the ACR nameplate on a track-hungry Challenger

Dodge will reportedly celebrate the Challenger's 50th birthday by introducing a track-focused variant of the coupe that will resurrect the American Club Racer (ACR) nameplate. It will arrive as a cocktail of the automaker's best race-bred parts, including bits and pieces sourced from the defunct Viper. The Challenger ACR will be presented as a follow-up to the sold-out Challenger Demon available during the 2018 model year. While Dodge developed the 840-horsepower Demon for drag racing, it's designing the ACR to tackle America's windiest road courses, according to anonymous sources who spoke to website Mopar Insiders. It will need to take a turn, not just go really fast in a straight line. To that end, Dodge will give its popular muscle car more downforce by adding a full body kit that will include a huge adjustable rear wing shaped like the one fitted to the Viper ACR. The racer will be based on the Widebody variant of the Challenger, which handles considerably better than its narrow-bodied sibling, and it will rely on composite materials like carbon fiber to keep weight in check. In other words, it will receive more extreme modifications than the Challenger SRT8 ACR that Dodge introduced during the 2011 SEMA show but never approved for production. If this configuration sounds familiar, it's likely because the carmaker sponsors an independent team named Wesley Motorsports, which races a Hellcat Redeye all over America. It features an adjustable suspension provided by Blistein, slick Toyo tires, and a supercharged, 797-horsepower V8. The Challenger ACR described by Mopar Insiders sounds a lot like the one Wesley Motorsports regularly enters in hill climbs and time attack competitions (pictured). Coincidence? It's too early to tell for sure. Dodge hasn't commented on the report, and it hasn't announced what it has in store for the Challenger's 50th anniversary. The original Challenger made its debut in late 1969, and it arrived in showrooms during the 1970 model year, so Dodge will need to unwrap its surprise before the start of the 2021 model year to keep it timely. Expect an announcement during the first half of 2020. While pricing information remains a mystery, Mopar Insiders added the Challenger ACR will come standard with only a driver's sat. Buyers will be able to add a passenger seat for $1.