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Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video:

Follow along for the 2018 Dodge Challenger SRT Demon live reveal

Updates: Live Demon premiere in Times Square and a viewing party on Woodward Ave. here in Detroit. The first Hellcat sold for about $800k at a Barrett-Jackson auction. New Pennzoil video with the last Dodge Viper premiering tomorrow. "Making the suits nervous is how we know we're on the right track." No love for accountants. "A modern day version of the Ramchargers." "The harder car companies work to take the driver out of the equation, the harder we work to keep them in." "We want to impress the NHRA more than the PTA." "It would have been easy to take a Hellcat and make it a bit faster." SRT says tuners have it all wrong. This is the way to build a performance drag car. Every Demon comes with a leather-bound manual that shows how to properly set up the car for tracks. 2.3 seconds to 60 mph 9.65 second 1/4 mile 840 horsepower This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Original Post: The 2018 Dodge Challenger SRT Demon is coming tonight, and we'll be bringing you live coverage and updates from New York. There have been months of teasers, trailers, and hints, but some of the big questions have yet to be answered. Dodge is showing the reveal live on the Demon's promo site, ifyouknowyouknow.com. Watch the stream and follow along here for the latest Demon info. The hype started back in January with the first video, "Cage." At the time, all we knew was that the Demon was going to be a hopped-up version of the already juiced up Dodge Challenger SRT Hellcat. After that, we learned that the Demon would be significantly lighter thanks to optional - yes, optional - passenger and rear seats. In addition to the seats, the Demon comes with lightweight wheels wrapped in sticky 315/40R18 Nitto drag radials at all four corners. Dodge showed off the Demon's crate of goodies, but it was a few more weeks before we learned what was inside. The Demon comes with a jack, an electric impact wrench, torque wrench, and a tire pressure gauge. The kit will be used to swap skinny front tires for use on a drag strip. As cool as those 315 section tires look up front, they hurt far more than they help on a drag strip.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.