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Ram exec: first 30-mpg pickup truck will 'win'

It is totally possible, today, to take the Ram 1500 EcoDiesel pickup truck, load it up with gear and people, and drive it from Texas to Michigan while getting 38 miles per gallon. We know because we did it. Officially, though, the 1500 gets just 20 mpg combined. A more impressive number is the 28 mpg on the highway. Bob Hegbloom, the Ram brand director, thinks that there's a more important fuel economy target to hit: 30 mpg. Whichever truck company can manage that feat, he recently told Automotive News, "wins." It's kind of an obvious thing to say, but in the 1500 with both the EcoDiesel and the V6 Pentastar engine, Hegbloom said, "fuel economy is so important." Hegbloom didn't promise that the next EcoDiesel truck will manage to get on up over the 30 hump, but he did say that Ram is not sitting still when it comes to fuel economy. "I just want to have continuous improvement and to keep gaining every day," he said. "We sat still in the past and it doesn't lead to a great place."

Demon's NHRA competition ban: Good talking point, bad feature

One of the biggest headlines for the Dodge Challenger Demon is that, in stock form, it's so fast that the NHRA won't allow it to compete in the organization's events. It's the ultimate humble brag, "I can't drag race my car because it's so fast it was banned by the sanctioning body." Certainly Tim Kuniskis, head of FCA brands in North America, was excited. He told the press that he hugged the guy that brought him the letter banning the Demon from competition. Unfortunately, the reality is that not being NHRA-legal is kind of silly, and frustrating for owners who would want to actually race. Before we go too much farther, we should explain exactly why the Demon is illegal for NHRA competition. The car is capable of a sub-10-second quarter-mile time both on racing fuel and 91-octane pump gas. Cars that fast are required by the NHRA to have a full, certified roll cage, and the Demon doesn't. Now there are certainly ways to get around this. The most obvious would be for a Demon owner to have a company install a roll cage. Using less grippy tires than the barely street-legal Nitto cheater slicks would probably help bring that time down, too. There's also the option of putting the car into Eco mode, and, yes, the Demon has one. In Eco mode, the Demon makes just 500 horsepower, and trips the lights at the quarter-mile in 11.59 seconds, which will avoid the roll-cage requirement. However, none of these options are ideal. For one thing, if you bought an 840-horsepower car, you're not going to want to limit it when you get to a closed course such as a drag strip. Similarly, you're not going to want to ditch your super-sticky tires at the strip, especially when they're standard equipment. Finally, having to go aftermarket for a roll cage is an inconvenience at minimum, and it seems like a strange oversight considering the rest of the car. This is a car from the factory that comes with drag radials, no passenger seats, a racing fuel tune, air conditioned intercooler, and even skinny front wheels for drag racing. Its purpose is clear, but for some reason, Dodge stopped short of giving it a roll cage that would allow it to compete. Perhaps adding a roll cage would've made it difficult to pass safety regulations, and we would be more disappointed if the car wasn't allowed on the street. Even so, it seems like an odd stopping point.

2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition celebrates an icon

Fifty years ago, Dodge commissioned Creative Industries to build the 1969 Dodge Charger Daytona as a homologation special to satisfy NASCAR rules. The extraterrestrial-looking coupe conquered at the race track, broke records, and frightened any onlooker possessed of a weak constitution; it's claimed that even the carmaker's general manager at the time, Bob McCurry, considered the Charger Daytona the ugliest car he'd ever laid eyes on. Time having worked its magic, Dodge is celebrating the now-iconic Winged Warrior with the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition. The new model goes without a nose cone and vertical stabilizers, but it does loose 717 horsepower from its 6.2-liter supercharged V8, which is 10 more than the standard car. The grunty sedan will be available in four colors: Pitch Black, Triple Nickel, White Knuckle, and B5 Blue exclusive to this model. B5 was the original paint code for a Blue Fire Poly hue available on Dodge and Plymouth products built between 1969 and 1972. Evoking the original as well as highlighting the decklid spoiler on the new Charger, the black, nickel, and blue sedans get white "Daytona" decals on the rear quarter panels and a white spoiler, matching white Hellcat badges on the front fenders. White cars get blue "Daytona" decals and spoiler, and Hellcat badges in a bright finish. Twenty-inch Warp Speed wheels finished in Satin Carbon on all-season Pirellis and black Brembo brakes complete the exterior overhaul. Inside, heated and cooled 12-way adjustable performance seats are trimmed in Nappa leather and Alcantara, with blue cross-stitching joining seatbacks embroidered with the word "Daytona." The flat-bottomed, suede-wrapped steering wheel with silver stitching and "velour-bound" floor mats will only come in this model, the festival of special appointments also including the dynamica suede headliner, carbon fiber instrument panel and bezels, light black chrome trim pieces, and blue stitching on the dash, shifter, center console armrest, and door panels. Dodge will only produce 501 units, said to match the number of cars necessary for NASCAR homologation at the time, and each wears a plaque identifying it as "X out of 501." NASCAR rules in 1969 demanded 500 units, actually — the car Dodge built in 1968 to race was called the Charger 500, in fact. Also, Creative Industries built 503 1969 Charger Daytonas for the U.S. and another 40 for Canada, but who's counting?