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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Only in Japan: Dodge van one-make racing series is a thing

Japan seems willing to embrace a level of automotive insanity that many other places lack. Whether it's 1,200-horsepower Nissan GT-Rs blasting through tight, tree-lined mountain roads or advertisements with dances for the Toyota Prius Plug-in, the country definitely has a unique way of expressing a love for autos. The D-Van Grand Prix might be one of our favorite examples yet of crazy Japanese car culture, because the annual, one-make race at the Ebisu Circuit is exclusively for heavily customized Dodge vans. Like many great things, this wonderfully crazy idea came from a little rule breaking. D-Van Grand Prix organizer Takuro Abe was at a track event for a motorcycle racing school, and vans were used to haul the bikes around. During lunch someone came up with the idea for a race. Ignoring that the big machines weren't actually allowed on the circuit, the drivers headed out. The popularity has just grown since then. These days, the racing vans absolutely aren't the stock machines from the event's inspiration. In addition to stripped interiors and track rubber that you might expect, the list of mods for them is a mile long. For every possible advantage, the racers fit them with things like Brembo brakes, cross-drilled rotors, heavy-duty transmissions, and much more. Seeing vans lumbering around the track is very weird at first, but the racers take the competition very seriously. These folks even employ all sorts of little tricks to coax the most from the machines. This is a fascinating motorsports story, but be sure to turn on the subtitles to understand the interviews with the competitors.

Dongfeng and PSA extend Chinese joint venture

BEIJING/PARIS — China's Dongfeng and Peugeot maker PSA are extending their business cooperation, despite the Chinese company reducing its stake in PSA to help smooth the French carmaker's merger with Fiat Chrysler Automobiles (FCA). Dongfeng said on Thursday it had agreed with PSA to extend the duration of their joint venture Dongfeng Peugeot Citroen Automobiles (DPCA). Under the deal, the venture could get the rights to PSA's new brands in China and will benefit from new technologies and intellectual properties, the Chinese company said. PSA was not immediately available for comment. The announcement comes a day after the companies said Dongfeng would reduce its 12.2% stake in PSA by selling 30.7 million shares to the French company. Analysts said the move could smooth U.S. regulatory approval for PSA's roughly $50 billion (GBP38.97 billion) merger with Italian-American carmaker FCA. The sale of Dongfeng's shares in PSA, worth around 680 million euros ($757 million), will leave the Chinese group holding around 4.5% of the merged PSA-FCA, which is set to become the world's fourth-biggest carmaker by sales volumes. "As the cooperation between Dongfeng and PSA deepens, we expect the joint venture to continue making good progress in China," a Dongfeng representative said. On a conference call, Dongfeng said DPCA would have exclusive rights to PSA's Opel cars should the partners agree to bring the brand to China, and enjoy lower prices on car parts imported from PSA. Earlier this year, a document seen by Reuters showed Dongfeng and PSA plan to cut jobs at Wuhan-based DPCA and reduce its number of car plants to try to make the venture more profitable. Chrysler Dodge Fiat Jeep RAM Citroen Peugeot China FCA PSA Dongfeng