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Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge designer on yellow plastic splitter guards: 'I wish they would take them off'

About a year ago, Dodge began placing yellow strips of plastic on the leading edge of Charger and Challenger front splitters to prevent damage during transport from plant to dealer. Dodge embossed "To Be Removed By Dealer" into the plastic, but those instructions weren't always followed. By summer of 2018, so many owners had left the tabs on, or reinstalled a discarded set, or bought a set on eBay for $100 or more, that factions broke out. Some thought the protectors looked cool, some thought they looked foolish, some thought it didn't matter either way. Now Dodge and SRT lead designer Mark Trostle has stepped in with his thoughts, those being, "I wish they would take them off."  Trostle made the remarks at the end of a video by Canadian auto scribe Brian Makse that otherwise dove into the design and technology on the 2010 Charger Widebody. Part of the designer's remarks related to aesthetic aspects — designers are paid to be precious about every line they draw, after all. "When we did the sketch for the Charger and Challenger," he said, "it never had yellow strips on it," and, "To me, as a designer, it ruins the lines of the car." He had a functional reason as well, though: "You're just ruining the paint!" The paint issue convinced Tyler Grant, the Internet sales manager at a Dodge dealer, to make a Facebook post in April this year requesting owners remove the splitter guards. Grant wrote that because the guards aren't specifically molded to fit perfectly, dirt and moisture get between the plastic and the splitter and mar the clear coat or paint, illustrated by a scuffed example that had been driven just 18 miles with the protectors on. He ended with, "Please, on behalf of your splitter AND its paint, take off the splitter guards." Despite forum chatter, splitter-shaming Facebook photos, and Facebook groups like "Hey Pal, You Forgot to Take Your Splitter Guards Off," it appears too late for the protector color to curb (get it?) the trend. Owners have already dealt with the dirt issue by putting protective tape on the air dam, others have painted the spilitter guards to match the car, and the owner of a vintage Dodge pickup ran yellow tape across the width of his front bumper in an attempt to join the party.  In the Makse video, Trostle said that the automaker would soon be rolling out a "new fashionable purple color" for the protectors. "We'll see if that one takes off," he said. "I hope it doesn't."

Special Dodge Challengers get Hellcat bits to celebrate Mopar's 80th birthday

This year, Mopar is celebrating its 80th anniversary, and it's doing so in two-tone style with this very limited edition Dodge Challenger. Only 160 of these Challengers will be built, with 80 in each paint scheme. Buyers can choose between either Billet Silver or the slightly painful sounding Contusion Blue, each of which gets a hand-painted Pitch Black top half. These Challengers are based on the existing 392 Shaker package, but come with an array of upgrades and tweaks. In addition to the custom two-tone paint, the shaker scoop and rear spoiler are painted in the same color, rather than the usual matte black. The cars come with 20-inch wheels and hand-painted 392 logos on the fenders. The 392 cu. in., or 6.4-liter if you prefer, engine produces the same 485 horsepower and 475 lb-ft of torque as its normal counterpart. This Mopar Challenger will have more access to cold air, though, since it has both the shaker scoop and the headlamp intake from the Challenger Hellcat. At the back, there's also exhaust tips borrowed from the most hellish of Challengers. Or at least the most hellish, so far. View 14 Photos Inside, the changes are more minor. Performance seats are added with embroidered Mopar logos in the backrests. The seats and other trim also feature a silver-colored Tungsten stitching. Naturally, a serial number badge makes an appearance inside, too. Owners will also receive a little box of goodies including a booklet, signed rendering, keychain, additional badge, and a certificate showing the date of manufacture. The overall package is rather attractive, but it isn't cheap. To own one of the few Mopar Challengers, you'll have to fork over $56,885. That's a significant premium over the 392 Scat Pack Shaker, which starts at just $44,890 and makes just as much power. You'll also be able to get a 392 Scat Pack Shaker right away, while the Mopar special edition won't be out until spring. Plus, you may not get it until summer because the hand-painting process takes some time. Of course, for some people, the cost and the wait are worth the exclusivity. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.