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How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

The Dodge Demon isn't the only way to a 10-second quarter mile

The Demon's rear tires smoke, the front tires lift – and in under ten seconds (after having spent $85,000) you've covered a quarter mile. In short, we fully get the attention shown Dodge's SRT Demonstrator. With disruption the operative word of the times, it's good to see a representative of the movement coming from Detroit. The SRT Demon delivers disruption in spades. There is, however, a viable alternative – and it doesn't require getting on the list at your Dodge dealer. If you want to do 0-60 in under three seconds or the quarter mile in around 10, the folks at Honda, Kawasaki, Suzuki and Yamaha – with any of their one-liter superbikes – have you covered. The gestation of what we now know as the superbike came roughly a decade after the debut of the muscle car. It was in the early '70s, as emission and safety regulations – along with rising insurance premiums – decimated the ranks of Detroit's fastest that motorcycle makers found their magical, almost mystical momentum. Honda's CB750 four was arguably the first, followed soon by Kawasaki's Mach III and Z-1. After that, it was Katie-bar-the-door, with more horsepower offered by Japanese OEMs until, invariably, insurance premiums went higher and, during the last recession, 20-somethings couldn't get affordable loans or insurance. Today, Japan's Big Four are once again engaged in a horsepower war, fueled by the rising interest in MotoGP, along with the rising profits available when selling a $20,000 motorcycle. And if that $20,000 - $10K per wheel – seems high, simple math tells you it's less than half of what you'll spend per corner if buying Dodge's Demon. The specs tell the tale. The Demon, fattened by both its flared fenders and a platform dating from the George Bush administration, supports its 4,200+ pounds on a wheelbase of 116 inches. That's in contrast to Suzuki's GSX-R1000 – redesigned for 2017 – which puts its 443 pounds atop a wheelbase of just 56 inches. To maximize its Hemi-supplied 800+ horsepower, Dodge diverts the air conditioning from the Demon's interior to the engine, which makes racing on a summer evening (you guessed it) devilishly hot. On Suzuki's GSX-R1000 – or similarly-equipped superbikes – almost all of the air at 100+ miles per hour is directed at you. To further underscore the differences, know that the GSX-R1000 and its like-minded competition can turn a quick corner, while the Demon is hard-pressed to execute a U-turn at the end of a quarter-mile straightaway.