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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

SpeedKore carbon-fiber 1970 Dodge Charger packs a 996-hp Demon engine

SpeedKore Performance does some pretty neat things with carbon fiber. SEMA is always the place to show off new and interesting builds, and SpeedKore has a few new offerings on display. We talked about the lightweight carbon fiber 2018 Dodge Demon late last week, but now that SEMA 2018 is in full swing, we've got a look at something even cooler, an all-carbon, Demon-powered 1970 Dodge Charger "Evolution." SpeedKore Performance is based in Wisconsin and has been churning out SEMA showstoppers for years. In addition to the Demon, take a look at this Shelby GT350R the shop modified a few years back. The Charger Evolution is named so because it further modifies the SpeedKore Charger "Tantrum" that was used in the " Fast and Furious" films. That car used a carbon composite body and was fitted with a 9.0-liter Mercury Racing twin-turbo engine making an absurd 1,650 horsepower. The Evolution might be down on power — only 996 horses thanks to a modified Demon crate engine — but the goal was to create something a little more usable than the Tantrum. Upgrades include a smaller supercharger pulley, larger fuel injectors, a custom cold-air intake, stainless steel headers and a custom exhaust with SLP mufflers. There's also a Dailey Engineering dry sump, upgraded oil cooler, and Saldana radiator. It's also lighter, thanks to even more carbon fiber. SpeedKore had a goal to get the '70 Charger to about 3,200 pounds. To get there, the Evolution employs carbon-fiber bodywork, an aluminum floor, a steel roll cage and a new 2x3-inch steel box frame. SpeedKore's autoclave is large enough to bake a one-piece roof, hood and quarter panels. The bare bodywork has been finished with a clear coat to help prevent fading. The Evolution uses billet aluminum for the door handles, fuel cap and grille, all finished in a bronze-nickel coating to pair with the HRE wheels. In addition to the floor, aluminum was used for the firewall, transmission tunnel and radiator shroud. To slow the Charger down, it uses Brembo brakes with six-piston calipers up front and four-piston calipers in the rear. The suspension uses Penske adjustable coilovers while Michelin Pilot Sport 2 tires wrap 19x10-inch front wheels and 20x12-inch rear wheels. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

No wing, no Hemi. This Dodge Charger Daytona is two-tone and tufted

In between the Dodge Charger Daytona's 1969 debut as a wild, winged NASCAR warrior and the current 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition with its monster 717-hp Hemi V8, the nameplate had some ... less-glorious years. The nameplate first resurfaced in 1975, when the Charger moved into the "personal luxury" space as a riff on the Chrysler Cordoba. This 1975 Charger Daytona might not be the model's heyday, but damn if this clean machine, surfaced by Barnfinds.com, isn't striking in its own Me Decade kind of way. And this low-miles example is on offer right now on eBay motors. Outside, this dynamic Dodge sports two-tone silver and blue paint, alloy wheels with white-letter tires, and a power sunroof. Inside, we find high-backed split-bench seats with button-tufted vinyl (no "rich Corinthian leather" here). Raising the miles-long hood reveals a 400-cubic-inch, 4-bbl V8, which for 1975 packed 190 horsepower. A far cry from today's 717 horses, perhaps, but still an upgrade over the Charger's standard 360-cubic-inch V8. It may not be the car that pops immediately to mind when someone says, "Charger Daytona," but with less than 12,000 miles showing, this mid-Seventies example is a time warp to a lesser-known era for the marque.   Featured Gallery 1975 Dodge Charger Daytona Dodge Coupe Classics