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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Dodge offering novel 1-year lease on '14 Challenger and Charger models

Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's offering an interesting Double-Up lease deal on the current vehicles, or it's so eager to clear out existing stock that it's resorting to novel lease deals. In any case, what they present is an interesting scenario, one which allows buyers to get the existing model right now, and then trade up to the facelifted 2015 models in one year.
Starting April 17, when the refreshed cars debut through the end of August, buyers can lease a 2014 Charger or Challenger for one year and exchange it for a three-year lease on a 2015 model next year, with no additional money down and the same monthly payment. Customers can even switch vehicles when the new lease starts. If drivers want to buy the '15, they get $1,000 off the purchase price. To be eligible, both leases must use the same dealership and be financed through Chrysler Capital. The Double-Up deal excludes the SRT versions of both cars and Charger SE models.
To offset the flood of one-year-old models coming back to dealerships, Dodge has struck a deal with rental car agency Enterprise, which has agreed to buy them all. "One-year leases are highly unusual in the industry," said company spokesperson Ralph Kisiel, and the fleet sale deal is what makes it possible.

2020 Dodge Journey loses trims and colors, adds equipment

Update: A previous version of this article incorrectly stated that all-wheel-drive was available on the Journey. It has been discontinued for the 2020 model year. The text has been changed to reflect this. The 2020 Dodge Journey sticks with the formula that's served it for its entire 11-year lifespan so far, which is to say nothing more than incremental changes will usher in the new year. The lineup shrinks by half, the SE and GT trims going away, leaving the SE Value and Crossroad trims. The end of the Journey GT means the end of the 283-horsepower, 3.6-liter Pentastar V6 for the Journey, the two remaining models powered by the 2.4-liter four-cylinder with 172 horsepower and 165 pound-feet of torque shifting through a four-speed automatic. The SE Value sits on 17-inch steelies with wheel covers, the Crossroad rides on 19-inchers, and both models turn the front wheels only; the option of all-wheel drive has left the building. Both trims add new standard equipment, Rear Park Assist included on both, the Crossroad acquiring a sunroof. The color wheel for exterior hues loses two options, Destroyer Grey and Verde Oliva, leaving seven choices. The SE Value interior retains its choice of black or tan cloth, the Crossroads sticks with black only. SE Value and Crossroad will offer an option called the Popular Entertainment Group that installs different equipment depending on trim. For the SE Value, that will add a power driver seat, premium cloth seating, leather-wrapped steering wheel and shift knob, tri-zone temperature control, Uconnect Voice Command with Bluetooth, a 12-month subscription to SiriusXM Radio, interior observation mirror, and security alarm. On the Crossroad, the same package means navigation, heated front seats and steering wheel, six premium speakers and subwoofer, remote start, a universal garage door opener. Pricing hasn't been announced yet, but with the 11-year-old Journey selling itself as a value proposition — it's right there in the name — we don't expect much change from the $24,740 price of the 2019 SE Value.