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2019 Dodge Challenger SRT Hellcat Redeye priced $14,000 below Demon

Steve Beahm, head of Passenger Car Brands at Dodge, SRT, Chrysler, and Fiat, told Motor Trend that the 2019 Dodge Challenger SRT Hellcat Redeye is "a Hellcat that's been possessed by a Demon." Turns out the Hellcat Redeye was also possessed by The Ghost of Great Deals. Dodge just released pricing for the Challenger line, the crimson-eyed terror at the top starting at $69,650, which is $13,645 less dear than the $83,295 MSRP for the 2018 Challenger SRT Demon. The asterisk: the Redeye needs the same $1,345 destination charge and $1,700 gas guzzler tax as the 2018 Demon, so the difference still holds once you get the Redeye off the dealer lot. The final tally: $72,995. Torque News acquired a copy of the Challenger dealer order guide, and options on the Hellcat Redeye will run you a little more than the bucket of $1 options on the Demon. Among the list, the summer performance tires add $695, the optional 3.09 rear axle adds $1,095, a painted black hood costs $1,995, and the Widebody package adds $6,000 for it's extra 3.5 inches. According to TN, you can run a standard Hellcat Redeye up to almost $90,000, and push a widebody to $95,000. The standard Challenger SRT Hellcat gets touched by the bargain bogeyman, too: the price goes down by $5,645 for 2019 to $58,650, even though it's been uprated by ten horsepower to 717 hp, and by six pound-feet to 656 lb-ft. Out-the-door price after a $1,700 gas guzzler tax and $1,345 destination fee is $61,695. Before including destination, there's a long way down to the next model, the 485-horsepower Challenger R/T Scat Pack at $38,995. Buyers who choose the six-speed manual for this trim will pay a $1,000 gas guzzler tax. The V6-powered, 305-hp Challenger GT in two-wheel drive starts at $29,995. Sending power to all four of the GT's wheels needs $32,995 before destination. The base model, two-wheel drive SXT gets the Challenger doors open at $27,295, the all-wheel drive model costing $30,295. Related Video:

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).