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Custom 2014 Dodge Durango R/T proves SEMA can be subtle

The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.
Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and - of course - Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.
Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Dodge puts kibosh on Challenger ACR rumors

In 2011, after the end of the Gen IV Dodge Viper and its ACR trim, Dodge took a Challenger ACR concept to the SEMA show. In October of last year, trusted FCA-focused outlet Mopar Insiders heard from its sources that something of the kind could finally be in the works, word being the automaker "is quietly working on a surprise to help celebrate the 50th anniversary of the Challenger nameplate." Last week, trusted FCA-focused outlet Allpar got more details from its own source, "Muther," on the specs and aspirations for a Challenger supposedly meant as a last big hurrah before the next generation appears in 2023. Now, we find out the Challenger ACR is a ghost, Autoweek reporting, "According to a spokesperson from Dodge, it's not happening." That brief denial is all the automaker had to say about it. Assuming Dodge isn't hiding anything, we're more surprised at detailed erroneous intel being shared with both MI and Allpar than we are about the track-day seducement Challenger ACR being bogus. A tale about Dodge engineering a Viper-like makeover for its number one muscle car so as to shame the 2020 Ford Mustang Shelby GT500 and Camaro ZL1 around a track would have been compelling enough. But word that Dodge wanted the Challenger ACR to breathe down the dearly departed neck of the Viper ACR around Road America, well, that was a crate of Hemi-powered wild. The implied impertinence of such a target is worrisome enough, and the weight loss goal would have added an extreme dimension to the ACR brand. The Neon ACR and Viper ACR didn't give up more than 100 pounds compared to their standard counterparts. The insiders spoke of the Challenger getting under 4,000 pounds, in part thanks to an optional passenger's seat. The diet would have required losing 400 pounds in a best-case scenario, which would still leave the big coupe 500-plus pounds heavier than a Viper ACR. Back to that impertinence... We'll likely never know what really happened with the Challenger ACR, so we'll stick it in the X-Files drawer between Big Blue and Chinga. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.