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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2015 Ford Mustang vs. Camaro and Challenger [w/poll]

The horsepower wars are tightening among the Detroit Three, as the Ford Mustang, Chevrolet Camaro and Dodge Challenger are getting bigger, more powerful, and yes, more fuel efficient.
That came into sharper focus this week as more information was revealed about the most insane Challenger ever - the 707-horsepower Hellcat - followed quickly by Ford's in-depth showcase of the 2015 Mustang in Dearborn.
It's shaping up to be a golden age for enthusiasts, and what's under the hood is becoming more important than ever.

Playing in the snow | 2017 Dodge Challenger GT First Drive

The previous day was miserable. An icy rain fell over Portland, Maine, coating the pavement and making even walking a chore. Driving a muscle car like the Dodge Challenger seems ill-advised. But this is exactly the weather Dodge hoped for, because we're here to test the new all-wheel-drive 2017 Challenger GT. The morning of our test drive dawns sunny and cold. The remnants of a late January nor'easter now past, we nonetheless steel ourselves for a day of unruly roads. Stepping into an inch of slush, we open the huge door, climb inside, and nestle into the heavily bolstered driver's seat. Immediately comfortable, we know the Challenger well. It's an old friend. Late in life, it's finally finding stability. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Heading onto the Maine turnpike, we're struck by the Challenger's poise. All-wheel drive civilizes the coupe's brutish nature. We confidently navigate the first on-ramp – still wet from the storm – and merge onto the highway. A rear-wheel-drive car would come unsettled here, yet this Challenger's 19-inch wheels wrapped in all-season Michelin rubber are not disturbed. At the very least, the specter of tire spin would have made us overcautious. All-wheel drive doesn't morph the Challenger into a Subaru Outback, but it does make the Mopar a realistic year-round option for buyers north of the Mason-Dixon line. Dodge arrived at this conclusion after some introspection. The Challenger and its sibling the Charger sedan are usually cross-shopped with each other, and design is often the deciding factor. With Charger AWD sales remaining strong (in 17 Northern states at least 50 percent of Chargers are sold with the system), not offering an all-wheel Challenger leaves money on the table. Ben Lyon, Challenger brand manager, says the common refrain was, "I would have bought a Challenger, or I would have bought a two-door muscle coupe, if it was available with all-wheel drive." View 50 Photos Naturally, the Dodges share an AWD system, which has an active transfer case and the ability to disengage the front axle, making the Challenger a rear-wheel-drive car in certain conditions to help save fuel. Ambient temperature, wheel slip, Sport mode, passing situations, and the driver's behavior can trigger the all-wheel capability.