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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

One-of-four carbon fiber-bodied Dodge Challenger Demon listed for sale

Exclusivity often comes at a high price; in this case, it's $169,995. That's how much Texas exotic car dealer BJ Motors is asking for one of the four carbon fiber-bodied Dodge Challenger Demons built by Speedkore. Many enthusiasts would balk at the idea of spending Audi R8 money on a Demon, but this example isn't your average Challenger. Unveiled at the 2017 SEMA show, and upgraded with 1,400 horsepower the following year, the model ditches the standard coupe's metal body panels for carbon fiber parts to lose about 200 pounds. The example offered for sale has six miles on the odometer so odds are no one has verified its quarter-mile time. The dealer noted the Demon in its inventory is the fourth and final carbon fiber-bodied example built. It's fitted with the stock engine, meaning power comes from a supercharged, 6.2-liter V8 engine that delivers 840 horsepower and 770 pound-feet of torque when burning 100-octane race gas, or 808 horsepower and 717 pound-feet of torque when slurping pump gas. It pops a 2.9-foot wheelie as it screams to 60 mph in 2.3 seconds. The person who ordered this Demon new ticked nearly every box on the list of options. It's equipped with heated and cooled front seats, an 18-speaker sound system, plus two-tone leather and Alcantara upholstery. However, as AllPar pointed out, the dealer makes no mention of the Demon Crate, which included skinny front tires, a block-off plate for the passenger-side door mirror, and a conical air filter, among other go-fast goodies. While spending $170,000 on a Dodge Challenger sounds utterly insane, we wouldn't be surprised if this rare example in like-new condition finds a new home quicker than the Demon goes down a drag strip. Dodge made 3,300 units and stock, metal-bodied examples with delivery mileage sold for an average of $143,000 in 2018, according to Hagerty. AllPar learned Speedkore charged $90,000 for the carbon fiber conversion. The equation tilts in favor of the buyer, which suggests the car's next owner may be more of an investor than an enthusiast. If you're more into classics, Speedkore also gave a 1970 Charger the carbon fiber treatment and rounded out the modifications with a 996-horsepower Demon crate engine. Alternatively, if you have a family to haul, the company made a carbon fiber-bodied Charger with 1,525 horsepower at the crank when running 26 pounds of boost. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Peugeot's American future looks dead, but Stellantis intends to keep all brands alive

The years-old promise of a Peugeot return in the U.S. is looking bleaker by the second. Peugeot said the French brand would come back to sell cars in the U.S. five years ago, but now that FCA and PSA have transitioned to one Stellantis, that promise is looking a lot shakier. This news comes via a report from Car and Driver. When queried about Peugeot, Carlos Tavares, Stellantic CEO, offered this in response: “For the time being, I don't think that is part of the things that we want to prioritize for the next time window," Tavares said. "I think it's better that we funnel the talent, the capital, and the engineering capability of our Stellantis company to the existing brands to improve what needs to be improved and to accelerate where we need to accelerate, because we already have a very strong presence in this market." Tavares hasnÂ’t ruled it out entirely, but any kind of a Peugeot American renaissance is being pushed onto the backburner.  In good news for American brands, though, Tavares expressed great interest in keeping them all. Chrysler was the most worrisome of the bunch, as it only sells the aging 300 sedan and Pacifica minivan variants. Nevertheless, Tavares sees Chrysler as one of the “three historical pillars of Stellantis” and is eager “to give this brand a future.” Specifically, Tavares sees a high-tech future for the once-great American car company. Motor Trend reported on what Tavares spoke about in a call with the media. "It needs to rebound,” Tavares said. “We could think about what could be the next technologies in the automotive industry.” The obvious hint here is electrification and greater autonomy. Chrysler could theoretically become StellantisÂ’ electric showcase brand. ItÂ’s partway there with the Pacifica Hybrid PHEV minivan, but thereÂ’s still a long way to go for it to become the conglomerate's tech pillar. And then thereÂ’s Dodge and its powerful but emissions-heavy lineup. "We have the technology to deliver the torque, dynamics, and acceleration feeling, while also dramatically reducing the emissions," Tavares said. The Hellcat canÂ’t have a window-shattering 6.2-liter supercharged V8 forever, but it looks like Stellantis is at least committed to keeping the performance of DodgeÂ’s current lineup. Related video: