2007 Dodge Ram 3500 Diesel 4x4 Dually Regular Cab Slt on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.

2019 Dodge Challenger, Charger get retro Sublime paint options

Editor's note: An FCA spokesman wrote to clarify that Sublime will be available on all 2019 Challenger and Charger models, including Hellcats. The story has been updated accordingly. Dodge's SRT performance division wants those of us who live in the nation's midsection to look past the current subarctic temps that are causing everything from "frost quakes" in Chicago to temporary shutdowns at auto plants in Michigan and envision the upcoming muscle car season with its balmier cruising weather. To help with that vision, SRT announced it's bringing back the heritage-inspired Sublime color and making it available for the first time on all 2019 Dodge Charger and Challenger models to help your metal pop. The lime-green Sublime color debuted way back during the 1970 model year on most Dodge vehicles, and it returned in 2007 for a limited number of Charger R/T Daytona models, then again across the Challenger lineup for 2015. It even made an appearance in 2017 on the limited-edition Ram 1500 Sublime Sport pickup truck. Sublime will be available for all models, including the 2019 Charger Scat Pack, with its 392 Hemi V8, the 707-horsepower Charger SRT Hellcat and the 797-hp Challenger SRT Hellcat Redeye. The color also makes its return to the Challenger T/A for the first time since 1970. It joins an extensive palette of color options for both models that include Go Mango orange, Plum Crazy purple and B5 Blue Orders start in February. The brand will have examples of both models on display next month at the Chicago Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.