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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

2019 Dodge Durango raids the SRT parts bin for updates

Fiat Chrysler will squeeze some extra excitement from the upcoming 2019 Dodge Durango, by providing some modest updates. They include giving the three-row SUV new colors and broadening the use of elements of the Durango R/T and SRT performance models, among other upgrades when it goes on sale in the fall. It'll still be offered in five models — SXT, GT, Citadel, R/T and the SRT — with the same 295-horsepower 3.6-liter V6 as the standard engine. For 2019, the GT model will get the SRT and R/T's performance front fascia and LED fog lamps. It also has the option of an SRT-inspired hood with center air inlet duct and two heat extractors. On the Citadel models, second-row captain's chairs will be standard. There's also a new integrated trailer brake on models equipped with the Trailer Tow Package. New 20-inch wheel designs are available on various trims, and an available 825-watt, 19-speaker Harman Kardon sound system for the Citadel, R/T and SRT. Three new exterior color options appear, too: F8 Green, Destroyer Gray and Reactor Blue. SRT buyers can now opt for red seat belts and lightweight Brembo brakes with two-piece rotors. Its Hemi V8 still makes 475 horsepower as it did last year. The R/T model, meanwhile, continues with the 5.7-liter Hemi V8, also available on the Citadel, making 360 horsepower and 390 pound-feet of torque. Sepia leather seats are a new option. Order books are now open, but there's no word yet on price. Related Video: